Laura Vasconcelos

Content creation at the intersection of AI, creative direction and neuroscience. Development of emotionally engaging narratives and the proprietary Psicowriting methodology — a framework that builds audience belief systems rather than competing for attention.

Led growth marketing strategy, UGC content creation and social media development. Focused on brand awareness, engagement and conversion through creative storytelling and high-performing digital campaigns.

Led growth strategy for one of Brazil's largest cosmetics companies. Achieved 100% lead growth within 6 months through SEO content, high-engagement video and strategic creative direction.