Omschrijving

I am a bilingual (Chinese–English) cultural and creative content specialist with 5+ years of experience in brand storytelling, translation, and art education. My expertise lies in helping cross-cultural teams and individuals express their ideas and projects with clarity and impact.

With teaching experience at one of Beijing’s top art institutes and ongoing studies at a European art academy, I bring together artistic sensitivity and linguistic precision. This allows me to create content that is not only accurate but also culturally nuanced and engaging.

I can support projects such as:

Bilingual brand localization and copywriting (CN–EN)

Exhibition texts, reports, and publications for art & cultural institutions

Portfolio text coaching and statement editing for art & design students

If you are looking for a partner who combines translation, creative writing, and an art background, I’d be delighted to collaborate.

Talen

Engels
Tweetalig / moedertaal

Voorkeuren voor werkplek

Uitsluitend remote

Werkt voornamelijk remote

Craftchichi
Creative Director
oktober 2024 - Vandaag (1 jaar en 8 maanden)
Netherlands
• Co-founded a buyer's store dedicated to Chinese ethnic minority culture and intangible cultural heritage (ICH) handicrafts, connecting traditional artisans with global audiences.
• Developed product selection strategy focused on authentic handmade crafts, directly supporting Tibetan elder communities and generating sustainable income.
• Created brand storytelling and product narratives, highlighting the cultural and historical background of each piece to engage international customers.
• Directed visual campaigns and creative content, ensuring cultural authenticity while appealing to modern global markets.
• Expanded overseas social media presence, raising awareness of minority heritage.
Brand Storytelling & Localization Creative Writing
NewLink
Director of Operations
februari 2021 - augustus 2024 (3 jaren en 6 maanden)
Beijing, China
• Oversaw end-to-end online marketing and digital operations across all company products.
• Built and managed a Douyin influencer account matrix, achieving 500K+ followers in 3 months, directly supporting business expansion into 20+ new cities.
• Owned acquisition performance across all self-media channels, with full responsibility for growth data.
Social Media Content Strategy TikTok Social media
Inke Live
Marketing Specialist
december 2017 - augustus 2019 (1 jaar en 8 maanden)
Beijing, China
• Increased Douyin channel conversion rate (CVR) by 103% via short video optimization and creative ad materials.
• Directed end-to-end marketing strategy for new product features, app packaging, and major annual events.
• Built mini-program growth from 0→500K+ DAU in 1 week, including campaigns such as Lehua Seven concert ticketing (100K+ DAU).
• Managed "Zhishi Chaoren" (Quiz App) promotion, achieving 1 M+ DAU within 1 week via Zhihu campaigns and user re-engagement.
• Organized Inke's 3rd Anniversary campaign, driving tens of millions in brand exposure through KOL collaboration.
• Developed agency standards & ad material review processes, ensuring scalable and consistent performance.
Product management Marketing Growth hacking