Over Eddie
How I Can Help You
I turn digital chaos into measurable results. With 20+ years leading digital operations, marketing automation, and AI transformation at CBRE across 60+ countries, I help businesses build systems that work. I've reduced cycle times 20 to 40 percent, increased engagement 300 percent plus, and built platforms serving 65,000+ users.
I bring both strategic thinking and hands-on execution. I don't just consult, I build, launch, and optimize.
What Makes Me Different
- Multi-Market Expertise: Operated across 14 APAC markets with different cultures, languages, and regulations. I balance global consistency with local relevance.
- AI Implementation: Microsoft Copilot beta tester. Deployed AI workflows for 65,000+ employees achieving 20 to 40 percent efficiency gains using ChatGPT, Copilot, and Copilot Agents.
- End-to-End Delivery: I design strategy AND build systems, from Salesforce Marketing Cloud to SharePoint intranets to Copilot Agents. I handle visual content using Adobe Creative Cloud and Canva.
- SharePoint Expertise: Extensive experience building enterprise SharePoint sites, intranets, digital workplaces, Copilot Agents setup, and employee engagement programs.
Typical Projects & Deliverables
- Intranet & Digital Workplace: SharePoint site builds, intranet design, Teams, Viva Engage, Copilot Agents, employee platforms
- Marketing Operations: Salesforce Marketing Cloud, automation workflows, CRM operations, email campaigns, segmentation
- SEO & Websites: Technical SEO, website redesigns, conversion optimization, site speed, mobile-first
- AI & Automation: AI workflow implementation, automated routing, process optimization, efficiency improvements
- Analytics: Power BI dashboards, Google Analytics, performance frameworks, market research, competitive analysis
- Strategy: Digital transformation roadmaps, market entry, operational excellence, change management
Engels
Tweetalig / moedertaal
Kan op locatie werken
Amsterdam (tot 50km)
Werkervaring
- CBREDirector, Digital Communications, Global Workplace SolutionsVASTGOEDjuli 2022 - augustus 2025 (3 jaren en 1 maand)Amsterdam, Nederland
Role Overview
Led global internal communications and digital workplace strategy serving 65,000+ employees across 60+ countries. Built and managed enterprise intranet platforms on SharePoint, Microsoft Teams, and Viva Engage. Developed Copilot Agents to enhance employee experience and automate internal workflows. Implemented AI-supported workflows reducing internal communication cycle times 20-40%.Platform Management & Operations
Managed internal email communications, employee engagement platforms, and enterprise collaboration tools. Built automated employee journeys including onboarding communications, policy updates, and lifecycle messaging. Configured systems supporting internal campaign operations across regional requirements. Optimized employee engagement through data-led experiments.Strategic Advisory & Insights
Conducted internal research and employee feedback analysis providing insights to senior leadership on communication effectiveness and digital workplace trends. Created executive presentations and dashboards using Power BI consolidating data from multiple systems. Acted as trusted advisor on digital workplace transformation and change management.Stakeholder Management & Compliance
Partnered with HR, business leaders, IT, and communications teams on internal strategy development. Managed relationships with platform vendors, agencies, and integrators through structured negotiation. Ensured compliance with governance frameworks including permissions, QA processes, and legal requirements.Creative & Analytics
Used Adobe Creative Cloud for visual content creation and internal communication materials. Built analytics frameworks tracking internal communication performance and platform adoption. Applied continuous improvement methodologies using employee feedback.Key Achievements
Reduced cycle times 20-40%. Built enterprise intranets on SharePoint and Teams. Developed Copilot Agents. Managed internal communications at scale. - CBREIntranet Migration Lead, Global Workplace SolutionsVASTGOEDmei 2021 - juli 2022 (1 jaar en 2 maanden)Hong Kong
Project Scope
Managed complex digital workplace transformation project migrating global employee intranet to modern SharePoint architecture serving 65,000+ employees across 60+ countries. Led end-to-end program from assessment through delivery including platform evaluation, target-state design, migration strategy, content governance, and change management.Platform Assessment & Architecture Design
Conducted comprehensive platform assessment analyzing existing employee intranet systems, content inventory, user journeys, technical architecture, and organizational requirements. Designed target-state SharePoint architecture optimizing for employee experience, information findability, mobile responsiveness, and accessibility standards.Stakeholder Management & Alignment
Developed migration roadmap with clear phases, dependencies, milestones, and risk mitigation strategies. Led cross-regional stakeholder management coordinating with business leaders, IT teams, content owners, and communications professionals across APAC, EMEA, and Americas. Facilitated alignment workshops and built consensus.Governance & Change Management
Established governance frameworks including content ownership models, publishing workflows, approval processes, and taxonomy standards. Coordinated change management strategy including communication planning, training development, and adoption campaigns. Created training materials and enablement sessions ensuring teams were prepared for transition.Project Delivery
Managed project delivery ensuring on-time, on-budget execution while maintaining business continuity. Standardized processes and coached teams globally on new operating procedures and platform capabilities. Applied structured project management methodologies.Key Achievements
Successfully migrated global employee intranet to modern SharePoint. Delivered on time and within scope. Led cross-regional change management. - CBREDirector, Head of Digital Marketing, Asia PacificVASTGOEDnovember 2012 - december 2020 (8 jaren en 1 maand)Hong Kong
Team Building & Regional Strategy
Built and led APAC external digital marketing team from 1 to 9 people across 14 markets including Japan, China, Australia, India, Singapore, Hong Kong, South Korea, Thailand, Vietnam, Indonesia, Philippines, Malaysia, Taiwan, and New Zealand. Owned regional B2B and B2C marketing strategy encompassing websites, SEO, content marketing, research marketing, demand generation, marketing automation, CRM operations, and analytics.Marketing Operations & Automation
Managed end-to-end external marketing operations including Salesforce Marketing Cloud, marketing automation platforms, email systems, and customer data management. Built automated customer journeys including trigger campaigns, behavioral emails, and preference centers. Configured systems supporting external campaigns across markets with different languages and cultural contexts.Performance & Engagement Results
Increased content engagement over 300% through insight-driven optimization, data-led experiments, improved user journeys, and SEO enhancements. Implemented automated preference centers for research marketing enabling 80,000+ existing contacts to set content preferences (up from only 90 previously opted-in) allowing targeted communications that achieved 3-4x engagement increases. Reduced campaign production timelines 15%.Website & SEO Optimization
Led external website redesigns and platform migrations improving site speed, mobile experience, and conversion pathways for client acquisition. Conducted technical SEO optimization and metadata frameworks. Used Adobe Creative Cloud for campaign creative development.Market Research & Team Leadership
Conducted market analyses and competitive benchmarking across B2B and B2C contexts. Built high-performing team and traveled extensively across APAC.Key Achievements
300%+ engagement increase. Built team 1 to 9 people. Managed 14 APAC markets. Enabled 80K+ preference opt-ins.
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Opleidingen
- Bachelor of Science in Business Information TechnologyVirginia Tech, Pamplin College of BusinessConcentration: Production and Operations Management