Omschrijving

SUMMARY

A Driven business leader with 15+ years of global multinational experience in the Chemicals/Auto/EV industries where the passion lies. Running a > €100 million business and raised revenue at +15% CAGR globally by setting and implementing the resilient strategy together with the whole organization. A dynamic thought leader who understand profoundly both Chinese and Western cultures with excellent communication skills to different stakeholders.

Branche-expertise

Talen

Engels
Tweetalig / moedertaal
Chinees
Tweetalig / moedertaal

Voorkeuren voor werkplek

Kan op locatie werken

Delft (tot 50km)

AkzoNobel
Global KAM and segment leader EV and Functional
SCHEIKUNDE
juni 2020 - Vandaag (6 jaren en 2 maanden)
Amsterdam, Nederland
1. China Market Entry & Growth Support

For Dutch and European industrial companies seeking China expansion.

What I provide:
• Market analysis (competitors, pricing, demand)
• China distributor & partner evaluation
• Channel strategy: finding, screening, and managing distributors
• Localized marketing & messaging (English ↔ Chinese)
• Business culture guidance for sales/marketing teams
• China digital platform strategy (WeChat, Baidu, industry portals)

2. B2B Industrial Marketing Strategy

For SMEs with limited marketing resources who need expert guidance.

What I provide:
• Value proposition & product positioning
• Marketing plan for industrial customers
• Lead generation strategy (LinkedIn, email, website)
• Customer segmentation and persona development
• Competitor benchmarking
• Launch strategy for technical products

3. Distributor & Partner Development (Europe ↔ China)

Helping companies build strong and profitable channel networks.

What I provide:
• Distributor mapping in China or EU
• Partner evaluation framework
• Communication alignment (technical + commercial)
• Distributor training materials (English/Chinese)
• Monthly check-ins & reporting

4. Training & Workshops

Helping teams improve cross-border business and industrial marketing.

Topics:
• “How to do business with China”
• Cross-cultural commercial communication
• B2B marketing fundamentals for technical teams
• Distributor performance improvement
• LinkedIn for B2B industrial companies