Yannick Schulz

Reevaluted the enitre CRM channel and mapped all the lifecyclejourneys into visually appealing format so the CRM teams could easily identify opportunities and implement tests across all the lifecycle states Gift Propositions: Created tailored gift offers that increased customer engagement. New Lifecycle Flows for Young Parents: Designed lifecycle flows to support and retain new parents with relevant content. Optimized and automated the Dutch National Opera & Ballet's CRM strategy with Salesforce Marketing Cloud, driving conversions through tailored nurture flows that guided audiences from interest to action. Designed a new strategy focused on segmentation, dynamic content, and behavior-triggered campaigns, boosting engagement and donor retention.

I will be joining the Dutch National Opera & Ballet ad interim as a CRM Strategy Consultant. I will be optimizing and automating their CRM strategy, and providing operational support for all email campaigns, using Salesforce Marketing Cloud—including all of the e-commerce initiatives and fundraising and relationship management—to provide the audience with an incredible customer journey fitting of this institution through inspirational content and personalization: ‘transcend the everyday.’

Position ended because of a reorganisation in 2024.

- Execute our marketing automations strategy across various CRM channels (email, SMS, web push, etc).

- Analyze performance of the automations, based on findings test and improve current flows.

- Share relevant learnings with wider CRM and relevant teams to further feed Loops insights driven approach.

- Write, brief and project manage the automated comms with the studio team to ensure deadlines are being met.

- Creation of (retention focused) automations

- Transfer current flows from Klaviyo to Emarsys (new CRM system)