Tamara Warren

• ● Planning and executing global campaigns showcasing destinations, travel trends, and product launches, aligning with brand objectives and driving brand visibility and bookings

• ● Press office- Main POC for external Press Agency, writing and disseminating engaging press content globally which was circulated to global press

• ● Budgets; full responsibility of budgeting and logging monthly costs and processing with procurement software Ivalua

• ● Collaborated with regional teams to localize global stories and toolkits, ensuring relevance to local traveller sentiment while maintaining brand consistency.

• ● Identified newsjacking and seasonal opportunities, analysing data to reveal trending travel destinations or events, to position the brand in global media conversations.

• ● Monitored and analysed global media coverage and campaign performance, delivering insights to refine future travel campaigns and press office strategies.

• ● Proficient use of applications; WeArisma, Phrase Translations, PRNW Wire Release, Data Dashboards, Ivalua

• ● Use of AI Programs including; Gemini, Nuacom and Zoom AI

• ● Executed and developed internal communication plans aligned with brand standards.

• ● Created engaging content (graphics, presentations, videos, newsletters) for internal channels, monitoring internal sentiment.

• ● Coordinated internal events with timely, on-brand communications.

• ● Supported campaign development, monitored performance, and reported metrics.

• ● Collaborated with cross-functional teams and leadership to align messaging.

• ● Rolled out a communications strategy for 2,000+ employees, enhancing values alignment and engagement.

• ● Continuously measure and adapt employee communications for effectiveness.

• ● Aligned internal communications with company goals through stakeholder collaboration.

• ● Skilled in newsletters, SharePoint, video comms, and event delivery. Designed and launched a new intranet for 50+ employees.

• ● Proactively improved communication processes and tools.