Omschrijving

Experienced Content Writer, highly skilled in producing high-quality content in the online and content creation space across various industries. Familiar with SEO-generated content with a focus on brand presentation and content engagement. Proficient in Canva, and WordPress, with previous experience in producing content print media, paid media, and ad films. Results-driven and adept in working with tight deadlines and research-focused attitude.

Talen

Engels
Tweetalig / moedertaal
Marathi
Tweetalig / moedertaal
Hindi
Tweetalig / moedertaal
Frans
Basiskennis

Voorkeuren voor werkplek

Kan op locatie werken

Amsterdam (tot 50km), The Hague (tot 50km), Utrecht (tot 50km), Eindhoven (tot 50km), Rotterdam (tot 50km)

YogaEasy (Wellness and Online Yoga Studio)
Marketing Specialist
GEZONDHEID & WELLNESS
augustus 2025 - Vandaag (1 jaar)
Amsterdam, Netherlands
• Designed and executed complex HubSpot workflows and lifecycle journeys for web and app users, aligning with onboarding, retention, and reactivation strategies.
• Managed push, in-app, and email campaigns for 500K–800K users, iterating on segmentation and engagement.
• Conducted behavioural analysis in Mixpanel to identify drop-offs and optimise journeys, improving QoQ LTV by 12%.
• Partnered with Product and Design teams to ensure feature logic alignment and optimal UX across platforms.
• Developed reusable frameworks for workflows and campaign automation to improve scalability.
Hubspot CleverTap Emailing Email marketing
Lifelink (Mental Health and Wellbeing Org.)
CRM Executive
GEZONDHEID & WELLNESS
januari 2023 - juli 2025 (2 jaren en 6 maanden)
Glasgow, UK
• ● Designed and optimized lifecycle email journeys for mental health services,supporting onboarding, engagement, and long-term retention.
• ● Managed automated nurture flows and campaign calendars, contributing to a 15% improvement in user retention.
• ● Conducted continuous A/B testing on subject lines, content, and send timing to improve engagement performance.
• ● Collaborated with marketing and service teams to translate user needs into clear, conversion-focused communications.
Communication Email marketing Marketing Communication strategy
Pursuit Marketing
Direct Marketing Coordinator
DIGITAAL BUREAU & IT-CONSULTANCY
november 2021 - maart 2022 (4 maanden)
Glasgow, UK
• Created tailored B2B content for outreach and conversion, supporting the sales funnel.
• Worked closely with clients to understand product offerings and shape clear, benefit-driven messaging.
Business development Sales funnel sales administration Communication Customer Journey

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Master of Science
Strathclyde Business School
2022
Master of Science - MSc, International Marketing
Bachelor of Commerce - BCom, Business, Management, Marketing, and Related Support Services
University of Mumbai
2019
Bachelor of Commerce - BCom, Business, Management, Marketing, and Related Support Services

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Madhura Joshi

CRM & Growth Specialist

Over Madhura

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