Over Laurie
- Concevoir ou refondre des sites vitrines et e-commerce performants
- Définir des stratégies digitales 360° (SEO, contenu, réseaux sociaux, campagnes Ads)
- Repositionner des marques et moderniser leur identité visuelle
- Créer du contenu engageant (blogs, newsletters, automatisations)
Frans
Tweetalig / moedertaal
Engels
Tweetalig / moedertaal
Werkervaring
- MUXi ConsultingConsultante Marketing Digital & Webflow Website DesignerDIGITAAL BUREAU & IT-CONSULTANCYmei 2021 - Vandaag (5 jaren en 1 maand)Bréda, NederlandConsultante MUXi Consulting, agence digitale spécialisée dans la création de sites Webflow et l’optimisation marketing.
- Réalisation & optimisation de sites & e-commerce (Webflow, Shopify).
- Définition de stratégies digitales 360° (SEO, SEA, social media).
- Repositionnement de marques et refonte d’identités visuelles.
- Création de contenu (blogs, réseaux sociaux, newsletters).
- Accompagnement d’entrepreneurs et PME en France, Belgique & Pays-Bas
- LumissolyCEO- FondatriceINTERNET OF THINGS (IOT)augustus 2023 - Vandaag (2 jaren en 10 maanden)Châteauroux, FrankrijkCEO & fondatrice de Lumissoly, première maison de joaillerie connectée.
- Création d’un produit innovant (NFC + blockchain).
- Conception et gestion complète du site e-commerce (Webflow & Shopify).
- Élaboration de l’identité de marque et du design digital.
- Production de contenu (SEO, storytelling, réseaux sociaux).
- Pilotage de la stratégie marketing et du développement commercial.
- SThreeMarketing Executive FranceHR / PERSONEELSBELEIDfebruari 2020 - februari 2022 (2 jaren)Amsterdam, NederlandSThree is one of the pioneers in France on the representation of Independent Consultants / Freelancers specialized in the STEM industry. The core of our business purpose is to connect skilled people and organizations for permanent roles and project staffing to build the future, in more than 20 countries.My responsibilities are to turn on the light on the expertise of each of the 4 brands part of SThree Group (Progressive Recruitment, Real, Huxley and Computer Futures) to grow our business opportunities.To make this possible, my main activities are:- Website optimization- Social Media strategy and management- Content creation- Launch and monitor campaigns- Design of visual materials for internal and external use- Event planning and management- Stakeholder communication- Analyse and report metrics
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Opleidingen
- Master in Luxury Marketing & Brand ManagementEIML Paris2017The main knowledge that this training delivered to me and that I still use today are those around brand identity and value creation with codes and requirements specific to the luxury market. This training was also very enriching in terms of learning and practical cases around Marketing (strategic and operational) and 360° communication. Brand Identity, Marketing, Communication, Product Management, Storytelling, Advertising, Sales Forecast ...
- Certification en UX et UI designThe Interaction Design Foundation2019This training allows me to be trained and to practice on practical cases on the following subjects - Design Thinking - User Experience - User Research - HCI (human-computer interaction) - UI - Emotional Design
Diploma's
- Design ThinkingThe Interaction Design Foundation2019
- User ExperienceThe Interaction Design Foundation2020