Omschrijving

I'm a lead / senior product designer helping founders and leaders build the right product, faster. AI-native, with 20 years of design experience - turning product strategies into bespoke, beautifully simple experiences. Clients include Nike, Toyota, KLM, WeTransfer and Polaroid.

I work at the intersection of brand identity and product design — visual language, design systems, interaction — for companies that want both to feel like the same thing.

Open to design work in SaaS and product-led companies. Particularly interested in places where design is taken seriously and the problems are genuinely challenging.

Branche-expertise

Talen

Engels
Tweetalig / moedertaal
Nederlands
Tweetalig / moedertaal

Voorkeuren voor werkplek

Kan op locatie werken

Amsterdam (tot 50km)

KLM
Product Design Special ist
maart 2024 - oktober 2025 (1 jaar en 7 maanden)
Led design across two B2B product teams for complex long-term pi lot planning tools. Hands-on del ivery, qual ity standards, and design system modernisation in paral lel. Mentored designers, establ ishing shared review cadences and a culture of structured critique. Facilitated al ignment sessions with senior stakeholders, PMs, and engineers — connecting design direction to platform strategy.
Lexus + AKQA
Product Design Special ist
juli 2023 - december 2023 (5 maanden)
Redesigned the global B2B2C car configurator (web and in-store) serving dealership networks across multiple regions. Defined UX direction through stakeholder co-creation and research; del ivered high fidel ity UI in close col laboration with the design system team.
Toyota + AKQA
Product Design Special ist
januari 2023 - april 2023 (3 maanden)
Redesigned the global car configurator for web and in-store, navigating a legacy-heavy technical platform. Scoped pragmatic solutions with engineering and PM, from research through handoff, contributing to shared design system consistency.