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Growth Marketing & Performance Specialist | SaaS & B2B Expert
💡 Helping brands scale through data-driven marketing, automation, and strategic growth.
With 10+ years of experience in growth marketing, brand strategy, and performance marketing, I specialize in helping SaaS, e-commerce, and B2B businesses generate leads, optimize funnels, and drive scalable revenue growth. I've successfully led multi-channel marketing initiatives, optimized user acquisition strategies, and built automation-driven campaigns that deliver high ROI.
What I Offer:
✅ Growth Marketing & Funnel Optimization – Building data-driven acquisition & retention strategies.
✅ Performance Marketing (Google, LinkedIn, Meta Ads) – ROI-focused ad campaigns that convert.
✅ Brand Positioning & Messaging – Crafting compelling narratives that resonate with your audience.
Why Work With Me?
🎯 Proven track record – Scaled a SaaS business by 22.5x in 6 months.
📊 Data-driven strategies – I optimize based on analytics, not assumptions.
📈 Growth-focused mindset – Every campaign is built to drive measurable impact.
🤝 Flexible collaboration – Available for one-time projects or long-term consulting.
💬 Let's discuss how I can help grow your business! Feel free to send a message to explore collaboration opportunities.
Werkervaring
- Tulsi Studio Lifestyle, Remote/AmsterdamFractional Chief Marketing Officer & Marketing Strategistjanuari 2022 - Vandaag (3 jaren en 4 maanden)Amsterdam, Nederland• Act as fractional CMO, launching a new online store and achieving 30% inventory sell-through within the first 3 months.• Drove 100% month-over-month revenue growth through paid acquisition and optimised conversion funnels.• Collaborated with C-level and product teams to shape go-to-market strategy, aligning branding, and messaging across channels.
- Kommunicate (AI Chatbot SaaS)Product Marketing Managerjanuari 2021 - januari 2022 (1 jaar)Bengaluru, KA, India• Scaled MRR from €5K to €7K in ~10 months by refining the onboarding funnel, repositioning product features for e-commerce clients (Shopify & Magento launches).• Revamped automated email sequences to boost open rates from ~17% to ~20% and CTR from ~3% to ~5%.• Led cross-functional meetings between product, engineering, and sales, ensuring cohesive roadmap execution.
- Jhaiho (Tattoo Marketplace SaaS)Head of Growth & Marketingjanuari 2017 - januari 2021 (4 jaren)Bengaluru, Karnataka, India• Spearheaded marketing & branding during the pivot to a dedicated tattoo marketplace, skyrocketing appointments 22.5x in 6 months.• Grew monthly revenue from €1,700 to €24,000, established a network of 1,000+ artists, and orchestrated high-ROI digital campaigns.• Built and mentored a 7-person marketing team, implementing operational processes, performance metrics, and strategic budget planning.
Externe aanbevelingen
Opleidingen
- Master of BusinessMumbai University2009Master of Business (Marketing),
Diploma's
- UX from scratchInteraction Design Foundation (IDF)2017
- n8n Level 1n8n2025