Over Adrian
Executive leader at the intersection of data, strategy, and profitability. I specialize in transforming analytics into a commercial growth engine, ensuring that data drives multi-million-euro investment decisions, operational efficiency, and bottom-line profitability. My experience spans enterprise-level e-commerce, high-growth digital transformation, and
investment optimization, helping businesses turn data into a strategic asset that informs CEO and Board-level decisions. I thrive in environments where data is seen as a strategic asset, and I excel at building the structures, teams, and frameworks that turn analytics into measurable business outcomes. My approach is rooted in maximizing profitability, optimizing investment efficiency, and scaling digital operations for long-term success
Engels
Tweetalig / moedertaal
Kan op locatie werken
Amsterdam (tot 50km)
Werkervaring
- EccoGlobal Head of Growth Strategyapril 2023 - juni 2025 (2 jaren en 2 maanden)Amsterdam, NetherlandsI lead ECCO's e-commerce data transformation, ensuring that growth is profit-driven, not just revenue-driven. I have redefined ECCO's investment approach by embedding incrementality measurement, optimizing marketing spend, and aligning digital operations with financial objectives.• Redefined ECCO's digital growth model, doubling the EU marketing budget in 2 years (10M EUR) while increasing ROI.• Architected a global business intelligence and measurement framework, integrating 500+ data sources into a single executive platform—empowering CEO, CFO, and commercial leaders with real-time decision-making capabilities that directly influenced multi-million euro investment decisions.• Engineered ECCO's core ECOM analytics infrastructure, deploying a high-impact Power BI dashboard (100+ daily views, 10+ teams) that drove P&L accountability across leadership.• Led a North American profitability transformation, implementing a P&L-first decision-making framework that optimized digital investments and delivered a 60% increase in bottom-line profitability—ensuring sustainable, high-margin growth.• Aligned finance, marketing, and regional teams around a single profit-driven growth model, ensuring sustainable, measurable success.
- EccoGlobal Marketing Effectiveness Managermei 2021 - april 2023 (1 jaar en 11 maanden)Amsterdam, NetherlandsResponsible for ensuring that every euro spent in digital marketing contributed to sustainable profit growth. Led a shift from traditional ROAS-driven models to profit-based marketing investment strategies.• Built ECCO's first global ROI framework, driving P&L transparency and influencing multi million-euro budgeting decisions.• Reduced inefficient media spend, reallocating budgets toward high-profitability channels— boosting marketing ROI and online margins by 60%.• Led a transformation in digital investment, embedding an efficiency-first mindset across commercial and finance teams.• Developed incrementality testing methodologies, ensuring that marketing spend was truly additive and not cannibalizing existing demand.
- EccoOnline Marketing Managermaart 2019 - mei 2021 (2 jaren en 2 maanden)Warsaw, PolandManaged ECCO's performance marketing strategy across 21 European markets, ensuring that digital spend was not only driving sales but also contributing to long-term profitability.• Shifted ECCO's digital strategy from acquisition-led to profit-led• Increased market share by 30% YoY in key European markets (UK, DE, DK, PL, NL, NO, SE).• Improved digital profitability within 4 months, restructuring spend allocation without compromising revenue growth.• Optimized ECCO's paid media strategy, increasing conversion rates by 15% while improving cost efficiency.
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Opleidingen
- Master of BusinessAcademy for Economic Studies2013Master's in business development & strategy