Aaron Antony

With 4+ years in performance marketing, I have led paid media efforts for both eCommerce, specifically in fashion and apparel, and B2B clients across finance, real estate, healthcare, education and technology. I have built and scaled campaigns across Google platforms (Search, Shopping, YouTube, Performance Max), Meta (Facebook and Instagram Ads) utilizing full-funnel strategies targeting cold, retargeting, and high-intent audiences.

For fashion and apparel brands, I have driven performance across Google Shopping, Search, Performance Max, YouTube, and Meta platforms, achieving up to 6x ROAS and lowering CAC through structured A/B testing, audience refinement, and conversion-optimized creatives. I have managed high-spend product pushes and video-based retargeting campaigns on Meta and YouTube, leveraging data-driven iterations to improve AOV and LTV. On Meta, I’ve utilized Dynamic Ads and Advantage+ campaigns to enhance product visibility and drive conversions, while optimizing Instagram Stories and Reels for engagement and brand recall.

For B2B clients, I have developed and executed targeted lead generation campaigns across Google & Meta targeting decision-makers with precision, optimizing for high-quality leads and cost efficiency through audience segmentation, intent signals, and tailored messaging. I maintain rigorous tracking and attribution practices to align marketing efforts with sales outcomes, continuously refining campaigns based on performance data and strategic business objectives across all platforms.

I manage technical implementation end-to-end, including Google Tag Manager, GA4, Meta Pixel, UTM structuring, attribution refinement, and pixel calibration to ensure clean, actionable data.

Skilled in executing and scaling campaigns across Google Search, Shopping, YouTube, Performance Max, Meta with speed, precision, and profitability. I am prepared to apply my expertise to drive scalable growth and maximize return on ad spend for your brand.