Yuliana Tovar

As Campaign Manager, I lead the strategic planning, execution, and optimization of marketing campaigns aimed at driving business growth and generating qualified leads. My role focuses on identifying target audiences, crafting tailored messaging, and leveraging multiple channels such as email, social media, paid advertising, and content marketing to maximize engagement and conversion rates. I analyze campaign performance data to continuously improve ROI and align marketing efforts with overall sales and business objectives. Collaboration with sales, product, and analytics teams is key to ensuring campaigns are effective and aligned with market demands.

As Account Manager, I serve as the primary point of contact for key clients, managing relationships to ensure customer satisfaction and retention. I coordinate between clients and internal teams to deliver tailored solutions that meet business objectives and drive mutual growth. My responsibilities include understanding client needs, overseeing project delivery, resolving issues promptly, and identifying upsell or cross-sell opportunities. I focus on building trust and long-term partnerships by providing strategic guidance, regular performance updates, and proactive communication.

As a Client Executive in Business Banking, I managed and nurtured relationships with small to medium-sized business clients, providing tailored financial solutions to meet their banking and growth needs. I servedas a trusted advisor, understanding clients' business goals and financial challenges, offering products such as loans, credit facilities, cash management, and investment services.