Omschrijving

I help brands grow smarter and faster. Whether you need a marketing strategist, brand manager, or growth partner, I bring a mix of creativity and performance to deliver measurable results.

What sets me apart? I've worked across brand marketing, performance marketing, and digital growth, which means I don't just create campaigns — I make sure they work across all channels. From crafting a compelling brand story to launching targeted acquisition funnels, I bridge the gap between creative vision and data-driven execution.

My added value:

Turning complex briefs into campaigns that resonate across digital, social, and offline touchpoints.
Combining brand strategy + performance marketing for both awareness and ROI.
Hands-on experience with shoots, influencers, content, and media buying.

Typical assignments I take on:

Brand campaigns (from concept to launch)
Performance marketing (Google Ads, Meta, tracking, reporting)
Growth & digital strategy (funnels, customer journey, retention)
Content & social media marketing
Influencer & PR activations

If you're looking for someone who can translate your vision into campaigns that drive both brand love and business growth, let's talk.

Talen

Engels
Tweetalig / moedertaal
Hindi
Tweetalig / moedertaal
Punjabi
Tweetalig / moedertaal

Voorkeuren voor werkplek

Kan op locatie werken

Utrecht (tot 50km), Amsterdam (tot 20km)

Dyninno - Oojo Flights
Marketing Lead
REIZEN & TOERISME
maart 2024 - juli 2025 (1 jaar en 4 maanden)
Amsterdam, Netherlands
Delivered 3x increase in bookings with April Fool's campaign while leading the global campaign calendar.
Drove successful UK & DE country launches, building message frameworks and ensuring brand consistency across all touchpoints.
Partnered with creative teams and agencies to produce high-impact assets that amplified brand presence.
Achieved 5x growth in social media following, significantly boosting engagement and visibility.
Improved email open rates and CTR by managing structured, end-to-end campaigns with optimized messaging.
Social Media Marketing Content marketing SEA Creative Strategy Campaign Management
MakeMyTrip (Online Travel Agency)
Marketing & Brand Lead
REIZEN & TOERISME
augustus 2022 - februari 2024 (1 jaar en 6 maanden)
Gurugram, Haryana, India
Drove a 15% adoption increase in the Trip Guarantee product by conceptualizing and managing influencer-led campaigns for the train vertical.
Built creative strategy and brand positioning frameworks, collaborating with internal teams and external agencies to deliver impactful assets.
Delivered 30% YoY growth in the Ground Transport vertical and an 18% uplift in B2B product adoption (myPartner) through data-informed brand and app campaigns.
Launched SEM & Display from scratch, establishing them as high-ROI channels delivering 158% ROAS on €1 M annual spend across B2C and B2B.
Managed and mentored a team of 3 marketers, scaling paid acquisition strategy and optimizing creatives for app-first growth.
Creative Strategy SEA Communication 360° Campaign Management
Lenskart (Retail & Online Eyewear)
Marketing Manager
mei 2021 - juli 2022 (1 jaar en 2 maanden)
Gurugram, Haryana, India
Led the launch and rebranding of the kids' eyewear line Hooper across 1100+ stores, app and website.
Increased store traffic by 10% and revenue by 20% MoM through creative storytelling and in-store activations.
Delivered go-to-market plans combining digital, influencer, print, and Retail assets.
Built brand consistency across web, retail, and social channels.
Executed influencer campaigns with 30+ creators to successfully launch Hooper in the market.
Go-to-market strategie (GTM) Creative Strategy Brand Strategy