Over Stephanie
I have spent 18 years making CRM work in practice, not just on paper. From building global strategies at Allianz Direct to driving retention at VodafoneZiggo and managing CRM across eight brands at Beate Uhse, I have always been the person who bridges strategy and execution.
What I bring to an organisation is not a generic playbook. It is a hands-on approach built on real experience: building and leading international CRM teams, turning transactional communication into something that actually adds value, and setting up governance frameworks that keep working after I leave.
I step into organisations that need clarity, direction, or capacity in CRM. I get up to speed quickly, work closely with the teams already in place, and leave things in better shape than I found them.
What you can hire me for:
- CRM strategy and roadmap
- Interim CRM leadership
- Marketing automation advice and journey optimisation
- Capability building and team coaching
- CRM governance and frameworks
Key achievements:
- 43% reduction in churn through a personalisation-led transformation of transactional communication, turning operational messages into relationship-building touchpoints
- 12% improvement in customer satisfaction (3.4 to 3.8 on a 5-point scale) through smarter journeys, personalisation, and consistent tone of voice
- Designed and implemented global CRM governance: segmentation standards, experimentation frameworks, KPI reporting, and campaign quality across all markets
- Led and developed an international team of 15 FTE across 5 markets, with a strong focus on capability building and raising CRM maturity organisation-wide
- Increased FMC sales to 27% by designing and implementing an always-on personalisation layer that activated customers at the right moment in their lifecycle
- Developed and launched a loyalty programme from the ground up, improving satisfaction and driving cross-sell performance
Nederlands
Tweetalig / moedertaal
Engels
Vloeiend
Kan op locatie werken
Utrecht (tot 50km), Amsterdam (tot 30km), Rotterdam (tot 50km)
Werkervaring
- Stephanie van der VoortInterim CRM Strategist (Global) CRM Lead & Strategistapril 2026 - Vandaag (2 maanden)My strength lies in connecting strategy with execution: I develop CRM roadmaps & strategies, build governance frameworks, and coach teams to a higher level of maturity.What I bring to the table:• • CRM strategy & roadmap — Developing a clear vision and approach for customer communication, retention, and loyalty• • Interim CRM leadership — Temporarily leading CRM teams during growth, transitions, or gaps in management• • Marketing automation advise — Platform selection, architecture design, and customer journey optimization• • Capability building & coaching — Building, training & structuring teams. Setting up knowledge tracks• • CRM governance — Setting up frameworks & workstreams, best practices for KPIs, reporting, and quality assurance
- Allianz DirectGlobal CRM Leadoktober 2021 - juni 2026 (4 jaren en 8 maanden)Rotterdam, NetherlandsResponsible for defining and executing the global CRM vision across multiple European markets, leading teams to deliver highly personalized customer journeys that drive engagement, retention, and lifetime value.
- VodafoneZiggoSenior CRM Manager & Expert Lead 1-on-1 Marketingmei 2018 - september 2021 (3 jaren en 4 maanden)Utrecht, NetherlandsOwned the end-to-end CRM and retention strategy, managing customer loyalty and driving automation at scale.
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Opleidingen
- Post-Master –Beeckestijn Business School2018Post-Master –
- NIMA Content Marketing & Proposition EngineeringNIMA2020NIMA Content Marketing & Proposition Engineering