Omschrijving

I’m a strategy and brand consultant with 10+ years of experience building marketing systems for Fortune 500 and growth-stage brands — including Estée Lauder, Henkel, Diageo and Coca-Cola. I specialize in branding, positioning, go-to-market strategy, customer journey design, and fractional CMO support. I work closely with clients, C-Suite leaders and cross-functional teams to drive clarity and results. Certified by LVMH, Skillbox; studying at University of London.

Branche-expertise

Talen

Engels
Tweetalig / moedertaal

Voorkeuren voor werkplek

Kan op locatie werken

The Hague (tot 50km), Amsterdam (tot 50km)

self-employed
Strategic Marketing Consultant
december 2022 - Vandaag (3 jaren en 6 maanden)
Partnering with ambitious businesses to accelerate growth through strategic marketing consulting and fractional CMO services. Leveraging 11+ years of experience in luxury and consumer goods to develop customized growth strategies that deliver measurable results.
• Successfully guided 30+ businesses across CIS, Europe, and the US in diverse industries including beauty, fashion, FMCG, sports services, foodtech, short-term rentals, health services, and B2B sectors
• Delivered 30% customer base increase as fractional CMO for a property rental company
• Achieved 2X sales uplift for multiple clients through strategic brand repositioning and marketing system optimization
• Consulted 3 businesses on successful market launches, creating comprehensive go-to-market strategies
• Developed and implemented transformative marketing frameworks tailored to each client's growth stage and industry challenges
Growth hacking Business development brand building Commercial strategy Communication
The Estée Lauder Companies Inc.
Consumer Marketing Manager MAC
september 2021 - december 2022 (1 jaar en 3 maanden)
-Consumer communication excellence for MAC brand in Russia and CIS. Ownership of flawless customer journey -Omni communicational marketing strategy development and implementation of innovative tools -High Reach Media model execution to drive further brand metrics development -Build synergy among communicational channels in digital marketing -A&P budget management
Business development brand building Social media Communication 360° Digital communication
Henkel
Head of selective brands
september 2018 - september 2021 (3 jaren)
-Full responsibility for business operation for 2 selective brands on Russian&CIS market in premium segment
-Business strategy creation for short and long(5Y) term performance development -Lead cross functional team of marketing, sales and education for 2 selective brands -Ensure sustainable result & P&L deployment