Sakshi Jain

• ● Setting up frameworks on various marketing channels, analytics and reporting mechanisms for clients.

• ● Successfully reduced Cost Per Lead (CPL) by 25% for a Direct-to-Consumer (D2C) vertical of a home content insurance company(Oneassist.in), enhancing campaign efficiency and maximizing budget utilization.

• ● Implemented targeted marketing strategies that converted a loss-making vertical into a profitable segment, achieving a 24% net profit margin.

• ● Collaborated with cross-functional teams to launch an app growth initiative, generating additional revenues of USD 40K last year.

• ● Improved Amazon Ads Return on Ad Spend (ROAS) from 1.7 to 5.2, significantly increasing advertising effectiveness and return on investment.

• ● Developed a comprehensive performance marketing strategy for a healthcare company(Careoxy.com), resulting in a 2.5x revenue increase.

• ● Overviewing the social media campaign, SEO optimization and other marketing related initiatives for Careoxy.com.

• ● Developed and executed digital marketing campaigns for the entire HCAH product line, managing a monthly budget of approximately USD 50K.

• ● Identified gaps in the customer acquisition journey, which led to an increase in the conversion rate from 3% to 10% for the caregiver business.

• ● Achieved a significant 65% reduction in Customer Acquisition Cost (CAC) for the B2C caregiver business.

• ● Reduced lead acquisition costs by 40% and decreased cost of Sales Qualified Leads (SQL) by 50% in their B2B segment.

• ● Utilized Clevertap to create automation flows that effectively converted leads into valuable customers.

• ● Planned and executed digital launch campaigns for three new TCC center openings.

• ● Collaborated with cross-functional teams to develop and implement innovative marketing strategies that aligned with business objectives.

• ● Redesigned and optimized the website to encourage higher lead form submissions, resulting in an increase in lead rate from 5% to 13%.

• ● Planned and built performance marketing campaigns from scratch, driving acquisition of 8,000 B2B customers in 6 months, up from 100 monthly customers to 2,500.

• ● Identified service gaps that improved conversion rates from 2.2% to 20%.

• ● Created automation flows through Clevertap to convert leads into valuable customers with minimal human intervention.

• ● Managed a monthly budget of approximately USD 135K and achieved a 60% reduction in CAC.

• ● Increased organic traffic and brand searches by approximately 200% within 3 months through SEO and website optimization..