Rohitha B.

Hello! I build GTM engines that compound!

The through-line of my career is showing up in markets where the category isn't fully formed — and building the positioning, the demand infrastructure, and the measurement system that makes the product undeniable. I've done that in enterprise AI, scientific deep-tech, medtech, and consulting. The mechanics are always the same: find the one message that makes a buyer lean forward, then build everything around making it land at scale.

At Dataiku, I ran EMEA partner marketing as the company scaled from 300 to 1,500 people in two years. That growth window shaped how I think about GTM — how to build systems that don't break when the pace doubles, how to keep 30+ partners aligned to a single commercial narrative, and how to tie every activation back to pipeline. 4,700 leads across six quarters. 190% marketing ROI. 63% customer growth. $2M budget managed.

Outside pure SaaS, I've built product marketing functions from scratch, run A/B testing as a standing discipline, launched products to enterprise buyers and individual end-users simultaneously, and grown lead pipeline 405% in nine months as a solo PMM. I've managed teams, built e-commerce infrastructure using AI tooling, and owned full-funnel strategy from positioning to post-event follow-up.

I'm AI-native in practice, not just in principle. I use Claude, ChatGPT, and no-code tooling to build faster, iterate on messaging in real time, and change the leverage equation on campaigns that would otherwise require twice the headcount.

Currently open to senior marketing leadership roles in B2B SaaS — Head of Marketing, Senior PMM, or Regional Marketing Manager — where the brief involves repositioning, scaling a demand engine, or both.