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Roel Van HeelRV

Roel Van Heel

Freelance Contentstrategist | Neuromarketing

€ 550/dag
Oosterhout, NL
8-15 jaar

Gemiddelde responstijd: 1 uur

Over Roel

I help businesses create content that doesn’t shout, but resonates.
No empty funnels or gimmicks—just strategy rooted in neuromarketing, behavioral psychology, and real human connection.
I write emails, posts, scripts, and landing pages that feel like a conversation, not like marketing.

My specialty: turning customer behavior into content that stands out, builds trust, and drives action.

I work with tools like ActiveCampaign, MailBlue, WordPress, Canva, Buffer, CapCut, and Zapier—while thinking along the entire customer journey from lead to loyal client.

Looking for a copywriter who understands strategy?
Or a strategist who actually writes content that hits home?
Then I’m your guy.
  • Nederlands

    Tweetalig / moedertaal

  • Engels

    Vloeiend

Kan op locatie werken
Oosterhout (tot 50km)

Werkervaring

  • Skillz Online
    Freelance Marketingadvisor & Contentstrategist
    E-COMMERCE
    januari 2018 - Vandaag (8 jaren en 5 maanden)
    As an independent strategist, I supported over 100 entrepreneurs in building customer journeys based on neuromarketing, storytelling, and cognitive dissonance.

    I developed email campaigns, content strategies, and funnels that don’t just convert — they connect.

    My approach bridges technology and emotion, with proven results in conversion (+18%), email list growth (x3), and social reach (x10).
    ActiveCampaign Canva E-mailmarketing Neuromarketing Storytelling
  • Leef Intens
    Vitaliteitscoach
    GEZONDHEID & WELLNESS
    januari 2015 - januari 2017 (2 jaren)
    Oosterhout, Nederland
    I developed programs focused on balance, stress reduction, and inner calm—both through one-on-one coaching and group sessions.
    This period laid the foundation for my later work in behavioral psychology, communication, and emotionally resonant content creation.
    Gedragspsychologie Cognitieve Dissonantie Content-Strategie stressreductie emotionele intelligentie
  • Incentro, Promax, Yellowstone
    CRM Developer & Consultant
    DIGITAAL BUREAU & IT-CONSULTANCY
    januari 2007 - januari 2016 (9 jaren)
    I designed and built custom CRM solutions for a wide range of organizations, using systems like GX, Hippo CMS, and WordPress.
    In addition, I developed customer logic, tagging structures, and lead scoring as the foundation for later funnel strategies.
    My work consistently focused on bridging the gap between technology and customer experience.
    CRM Data analysis Data Engineer Business analysis Functional specifications

Aanbevelingen

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Opleidingen

  • MSc Cooperative Computing
    Middlesex University London (via CIBIT Utrecht)
    1998
    MSc Cooperative Computing
  • HTS Informatica
    Fontys Hogeschool Eindhoven
    1996
    HTS Informatica

Vaardigheden

Categorieën