Over Roel
Nederlands
Tweetalig / moedertaal
Engels
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Werkervaring
- Skillz OnlineFreelance Marketingadvisor & ContentstrategistE-COMMERCEjanuari 2018 - Vandaag (8 jaren en 5 maanden)As an independent strategist, I supported over 100 entrepreneurs in building customer journeys based on neuromarketing, storytelling, and cognitive dissonance.I developed email campaigns, content strategies, and funnels that don’t just convert — they connect.My approach bridges technology and emotion, with proven results in conversion (+18%), email list growth (x3), and social reach (x10).
- Leef IntensVitaliteitscoachGEZONDHEID & WELLNESSjanuari 2015 - januari 2017 (2 jaren)Oosterhout, NederlandI developed programs focused on balance, stress reduction, and inner calm—both through one-on-one coaching and group sessions.This period laid the foundation for my later work in behavioral psychology, communication, and emotionally resonant content creation.
- Incentro, Promax, YellowstoneCRM Developer & ConsultantDIGITAAL BUREAU & IT-CONSULTANCYjanuari 2007 - januari 2016 (9 jaren)I designed and built custom CRM solutions for a wide range of organizations, using systems like GX, Hippo CMS, and WordPress.In addition, I developed customer logic, tagging structures, and lead scoring as the foundation for later funnel strategies.My work consistently focused on bridging the gap between technology and customer experience.
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Opleidingen
- MSc Cooperative ComputingMiddlesex University London (via CIBIT Utrecht)1998MSc Cooperative Computing
- HTS InformaticaFontys Hogeschool Eindhoven1996HTS Informatica