Rodrigo Escobedo

-Design, implementation, and monitoring of Welcome Worldwide Retail Journey which is now live is over 100 countries in all Saint Laurent boutiques

-Planning, execution, and monitoring of Welcome Korea Retail Journey. Channel: Kakao Talk.

- Ad hoc campaigns such as AskMe for English-speaking countries, collection launches, seasonal campaigns, store openings for China, Hong Kong, and Japan. Channels: email, VMS, Line, tasks

- Update and revamp Journey Catalog for Saint Laurent, Bottega Veneta, Balenciaga, Alexander McQueen, Brioni #1 – Realize the brief of each communication and evaluate realization planning

• Be the single point of contact of brands for campaigns operations

• Work with Brands team to specify business rules (initial targeting criteria for automatic campaigns, exit criteria, re-entry criteria , etc…)

• Determine the right targeting and assess volume to support campaign objective

• Formalize a campaign brief and assess development planning taking into account workload and capacity planning #2 – Develop campaign into SFMC & Coordinate all teams involved in operations

• Realize the day-to-day planning to respect the time to market

• Set-up campaigns on Salesforce marketing cloud: create targeting (by setting up one or several data extensions) through SQL rules when needed, set up automation, create workflows (journeys splits), configure communication channels

• Create historization logs #3 – Manage tests and go-live operations

• Realize SFMC tests and manage end to end tests (in SFMC and connected tools)

• Identify and solve issues identified (with the support of Product team and Kering tech when needed)

• Coordinate brands team to execute UAT tests and organize Go / No go meeting before launching the automatic campaigns

Project: oversee the launch of FMP platform in the EMEAR region for Dell Technologies. Work closely with the Global Operations team out of Ansira's Chicago, USA and Sydney, Australia offices on global program operations as well as the Client Partnership lead in Chicago.

- Translations (to Spanish) and implementations of transactional emails

- System hierarchy updates to reflect Dell's partner management structure

- Creation of claim review quick guide and claim review process materials

-Training of new joiners

Responsible for executing and maintaining the CRM strategy within ASICS Europe. Development of email campaigns:

● In alignment with the CRM strategy and weekly email plan, build weekly newsletters and trigger emails

● Creation and optimization of brand and service specific email campaigns

● Localization of English emails for all European markets

● Email testing and making sure that Google Analytics tagging is implemented correctly

● Monitoring transactional emails

● Work closely with other teams to align on campaigns, products, incentives and timings

● Based on past performance and sales propensity help defining commercial opportunities

● Advising CRM Manager on improving the CRM activities to ensure seamless online customer journey and increase results Work with marketing automation platform:

● Work on a daily basis with Marketing Automation Tools (SalesForce Marketing Cloud) for building and executing email campaigns

● Create target groups, build segmentation models

● Manage customer database

● Think along on the development roadmap of the CRM platform Loyalty/member services program:

● Execute the communication plan for OneASICS, our member services program, to increase consumer engagement, loyalty and direct revenue

● Actively launch campaigns and incentives to grow database

● Closely work with the CRM team on new initiatives and growth of the program