Roberta Bettanin

Check my portfolio here: rbettanin.carrd.co

I am a results-driven marketing and project manager with a strong track record of building authentic connections between brands and audiences. With experience across media, lifestyle, wellness, fashion, travel, and insurance industries, I specialize in storytelling, audience engagement, and data-driven strategies to drive business success.

With 15+ years in marketing and communication, I have led initiatives in customer engagement, content strategy, and performance optimization. My expertise spans B2B and B2C marketing, digital PR, content strategy, lifecycle marketing, automation, and cross-channel campaign management, ensuring seamless integration across email, social media, and paid media for sustained growth.

As a structured yet agile project manager, I thrive in fast-paced, cross-functional environments, ensuring marketing initiatives are executed efficiently and strategically aligned with business objectives. Fluent in Italian, English, German, French, and Spanish, I bring a global mindset to marketing, excelling in the development of international campaigns and culturally relevant brand messaging, making me a valuable asset to global teams.

Check my portfolio here: rbettanin.carrd.co