- Go-to-Market Strategies: Crafting and executing effective go-to-market strategies and tactics.
- User Acquisition: Planning and executing user acquisition campaigns (Facebook Ads, Google Ads, ASO, analytics, tracking, etc.).
- Product & Business Strategy: Providing strategic guidance for startups, scale-ups, and established businesses.
- Interim Roles: Offering interim leadership roles in digital marketing.
- Marketing & Product Advisory: Advising on marketing and product strategies for digital products, apps, and retail.
- Bose CorporationFreelance Marketing Consultantaugustus 2023 - Vandaag (1 jaar en 3 maanden)Purmerend, NH, Netherlands[Part time Freelance position]◆ Reseller Marketing: Implementing dynamic online and offline strategies to enhance reseller performance across multiple EU countries◆ E-Commerce and Channel Marketing: Driving impactful marketing campaigns, balancing digital presence with traditional methods◆ Data-Driven Optimization to maximise reseller growth◆ Performance marketing , influencer marketing, product seeding
- 402Lab.nlDigital Marketing Strategy + Performance Marketing Services + Games MarketingDIGITAAL BUREAU & IT-CONSULTANCYjuli 2020 - Vandaag (4 jaren en 4 maanden)Alkmaar, NederlandAt 402Lab, my boutique consultancy, I specialize in crafting high-performance marketing strategies with a focus on efficiency and tangible results. I work closely with digital businesses to develop tailored solutions that align with their goals.My approach centers on:◆ Performance-Driven Strategies: Designing campaigns that deliver measurable results and efficient user acquisition.◆ Efficiency: Streamlining processes to maximize time and resources.◆ Data-Informed Decisions: Using analytics to guide and optimize strategies.◆ Client Success: Partnering with you to ensure your business grows and thrives.Some clients:☑ CoolGames: User Acquisition strategy and execution for Facebook Instant Games☑ Remote Coach: Conducted web and mobile user acquisition for B2B and helped developing a B2C strategy☑ Balanced Family App: LED market research, user acquisition strategies, and KPI tracking for the app soft launch.☑ Innovative Freelance Marketplace: Marketing launch strategy and plan + market research.
- AzerionMarketing directorDIGITAAL BUREAU & IT-CONSULTANCYjuni 2019 - maart 2020 (10 maanden)Amsterdam, The Netherlands[Azerion acquired Spilgames in June 2019]Led the unification of all marketing and user acquisition functions into a single team at the Amsterdam HQ, post the Azerion's acquisition of Spil Games' mobile division. Directed performance-driven user acquisition for our popular gaming titles (Operate now, Habbo Hotel, Governor of Poker 3)
Michiel Ebberink beveelt Massimo aan
- Communication SciencesIULM - Milan2005
- Managerial FinanceThe London School of Economics and Political Science (LSE)2018