Melissa Russell

• Manage global corporate social media channels (LinkedIn, Facebook, Instagram, YouTube and X), ensuring alignment with brand objectives, regulatory compliance.

• Collaborate with senior stakeholders to provide strategic guidance and feedback on social media campaigns, including channel selection, copywriting and creative direction on must win campaigns.

• Analyse and provide actionable insights to optimise future social media campaigns using Sprinklr and Brandwatch.

• Manage community management efforts with a third-party vendor to horizon scan emerging issues and reputational risks and report adverse events to pharmacovigilance teams.

• Upskill employee use of social media for work related content to amplify corporate initiatives whilst remaining compliant on social media in a regulated industry.

• Set the standard for best in class social media activity for senior leader's social media- identifying opportunities to amplify their stories and monitoring performance.

-Responsible for the day-to-day management of paid and organic Social Media in collaboration with the Content Marketing Manager -Coordinate the execution and optimization of digital content across multiple social platforms for the Genetic Sciences (GSD) division -Employ Agile methodology within Workfront as a means of ensuring that tasks are completed on schedule, communicating updates on progress/risks/ opportunities while setting reasonable business partner expectations and maintaining a healthy work-life balance -Identify growth opportunities, plan and perform A/B Testing for campaign enhancement, offer platform recommendations to the team and help implement social media best practices.

-Devise, develop and implement data driven and customer focused digital marketing programs that deliver awareness, engagement and incremental revenue

• Collaborate with regional marketing managers to understand priorities

• Responsible for all digital marketing operations functions and tasks within my business units

• Work with cross functional teams including marketing operations, analytics, and global digital team

• Liase with digital agences, manage day-today production, as well as campaign budgets and schedules

• Create digital performance reports and use analytics to inform campaign decisions for continuous improvement