Luiz Arthus

• - Act as the global strategic lead for Shopper Marketing initiatives, shaping and executing a cohesive omni-channel experience strategy that supports brand positioning and business growth across all brands.

• - Develop global shopper and internal toolkits for product launches, innovations, seasonal campaigns, and major brand initiatives, ensuring consistent brand execution while enabling local market adaptation.

• - Strategically Manage end-to-end campaign and activation lifecycle: ideation, prototyping, production, GTM, ensuring quality, cost-efficiency, and timely market activation.

• - Translate marketing and commercial strategies into impactful, scalable POS concepts that enhance both B2B and B2B2C experiences and strengthen customer engagement.

• - Serve as the key connector between global and local teams, ensuring alignment of strategy, messaging, and execution while empowering markets to localize effectively within brand frameworks.

• - Lead global briefings, training sessions, and best-practice exchanges to strengthen cross-market collaboration and knowledge sharing.

• - Deliver clear, data-informed reporting to senior stakeholders, demonstrating the business value and ROI of global marketing initiatives.

• - Partner with senior stakeholders across Global Marketing, Brand, Finance, Supply Chain, and Manufacturing to ensure strategic coherence and operational excellence across initiatives.

• - Act as a trusted advisor to leadership, providing insights, recommendations, and business cases that shape future innovation and investment decisions.

• - Support execution of global shopper marketing and POS strategies that strengthen the brand presence of HOYA, Seiko, and Pentax across all markets.

• - Coordinate the end-to-end POS process — from creative briefing and production tracking to delivery and in-market activation — ensuring deadlines, budgets, and quality standards are met.

• - Assist in the development and rollout of POS strategies for new product introductions (NPIs), coordinating artwork, sample requests, approvals, and logistics for timely market readiness.

• - Oversee POS operations, managing product listings, stock levels, user access, and content updates to maintain an accurate and user-friendly platform.

• - Manage relationships with external agencies and partners, including production vendors, logistics providers, and fulfillment centers, to ensure high-quality output and on-time delivery.

• - Collaborate with cross-functional teams (Brand Marketing, Supply Chain, Manufacturing, Finance, IT) to ensure seamless execution and cross-departmental alignment.

• - Track and report on key operational metrics such as order volume, campaign performance, and budget utilization to support data-driven decision-making.

• - Contribute to process optimization and continuous improvement, identifying opportunities to streamline workflows, reducing lead times, and enhance collaboration between internal and external stakeholders.

• - Support plan/forecast process by creating department and countries financial plans.

• - Support and training of Planning system SAS Marketmax.

• - Support cross-departmental projects on promotional calendar by setting KPIs, monitoring and reviewing results.

• - Responsible for the seasonal merchandising plan by setting up tools and pre/in season preparation files.

• - Create and maintain Sales & Markdown reports and ad hoc analysis to advise on improvements actions.

• - Responsible for assembling the monthly book of results for the organization.

• - Support for the Pricing department with overall analysis and tool management.