Omschrijving

I help product and design teams make smarter, faster decisions through user research that delivers clarity, alignment, and measurable business impact. With 17+ years of experience leading UX research across B2B SaaS, 0→1 products, and complex enterprise ecosystems, I specialize in turning user insights into confident product decisions.

I’ve built and scaled research functions at companies like Okta, Zalando, GitLab, and Rackspace—driving product adoption, improving customer experience, and proving the ROI of research. For example, my work at Okta supported a 0→1 product that surpassed 1,300+ customers and $100M ACV in only three years.

What I bring:

Mixed-methods research expertise: surveys, interviews, usability testing, ethnography, JTBD frameworks, analytics
Research operations design: GDPR-compliant participant panels, centralized insight repositories, streamlined intake and workflows
Strategic partnership: aligning product, design, and executive teams with research-driven roadmaps
Coaching & enablement: mentoring researchers, PMs, and designers to scale research maturity

Projects I support:

Foundational research for 0→1 product initiatives
Usability testing and customer journey mapping for SaaS and enterprise tools
Research operations setup and optimization
Executive-ready insights that influence strategy and investment decisions

Whether you need a hands-on researcher to quickly uncover user needs, or a strategic partner to embed scalable research practices, I ensure research is not just done—but acted upon.

Branche-expertise

Talen

Engels
Tweetalig / moedertaal
Duits
Beperkte professionele capaciteit

Voorkeuren voor werkplek

Uitsluitend remote

Werkt voornamelijk remote

Zalando
Principal User Experience Researcher
LOGISTIEK & SUPPLY CHAIN
maart 2024 - september 2025 (1 jaar en 6 maanden)
Berlin, Germany
• Designed and launched merchant satisfaction (MSAT) and NPS surveys with >12% response rate, providing robust market feedback to guide product and service priorities.
• Conducted ecosystem research and market mapping to uncover merchant needs, segment user groups, and shape strategy for marketplace and logistics offerings.
• Built and managed a GDPR-compliant research panel of 5,000+ participants, enabling longitudinal studies and reliable access to market data.
• Produced and presented market insights in cross-functional forums and warehouse site visits, aligning business, product, and design teams with customer and merchant perspectives.
User Research User Testing Surveys ROI Driven Research
Glassnode
Director of User Experience Research
HIGHTECH
februari 2023 - november 2023 (9 maanden)
Berlin, Duitsland
I orchestrated the establishment of an encompassing UX research framework, underpinning research endeavors with a paramount level of precision.

My achievements include:

- Successfully established and implemented a user research function from scratch, balancing the company’s rapid growth and the need to quickly align with a B2B business model.

- Developed a comprehensive user research methodology and workflow, including a research methods knowledgeable, findings documentation process and recruiting panel.

- Led strategic user research initiatives spanning multiple feature teams, encompassing both current product experiences and future innovations.
User Research Research Operations Qualitative Research UX Strategy
Okta
Staff UX Researcher
HIGHTECH
april 2021 - februari 2023 (1 jaar en 10 maanden)
Munich, Germany
Led UX research for a 0 -> 1 product, Okta Identity Governance, which surpassed 1,300+ customers and $100M ACV in just 3 years, validating Okta’s vision for making identity governance simple, easy, and accessible.

Established the UX research program for Identity Governance & Administration (IGA), Workflows (WAX), and the Okta Integration Network (OIN), ensuring product decisions were insight-driven.

Created and managed a participant panel that accelerated research cycles and improved confidence in decision-making.

Partnered with design and product leadership to align strategy through actionable stakeholder management and strategic planning.

Grew and prioritized research initiatives across multiple business lines, balancing developer/admin audiences and product needs.

Designed mechanisms to build customer empathy and deep understanding of DevOps and SysAdmin workflows, translating insights into product vision.

Evangelized findings across teams and presented research to executives, increasing shared understanding and influencing roadmap decisions.
User Research Partnerships UX Strategy