I'm an experienced founder & marketing executive who has served in leadership roles (CMO, VP Marketing) at Series-B startups.
As a freelance content marketing expert & storyteller, I've worked for brands of all sizes across Europe and North America.
CONTENT PRODUCTION
Senior native English & Dutch copywriter and content marketing specialist with 11+ years of experience in marketing, communications and journalism.
Skills: Content marketing, ghostwriting, landing pages, SEO, blogs, white papers, e-books — from strategy to production.
Topics: startups, e-health, e-commerce, finance, B2B, SaaS, crypto, HR / future of work, luxury & beauty. Also a LinkedIn ghostwriter for CEOs.
CONSULTING
Need help defining your tone of voice, messaging and positioning? I help companies of all sizes define and refine their brand voice and editorial strategy.
CLIENTS
Past & current clients include: Mastercard, BCG, Doctolib, SopraSteria, Welcome to the Jungle, Malt, 50inTech, Pelico, Microsoft, LVMH, Airbus, Alstom, Dixxit, Dreem, Unlikely Technology, Angie, Zest, Virbac, Dermaceutic, Gladia, DUPR, Jenji, DUPR (full list in Portfolio).
JOURNALISM
My journalism has been published in: The Guardian, The Independent, Usbek & Rica, Maddyness, Welcome to the Jungle, Are We Europe and other outlets.
I also co-founded Awe Studio, a creative agency specialized in content production for non-profits.
SERVICES
- Consulting: branding, brand content strategy, editorial strategy
- Digital content: website content, blogs, e-books, white papers
- Editorial writing: articles, op-eds, thought leadership posts
- Content marketing: case studies, newsletters, advertorials, UX copy, brochures
- Correction: Editing and proof reading copy
- Social media content: writing social media posts, InMail, lead acquisition