I'm an experienced founder & marketing executive who has served in leadership roles (CMO, VP Marketing) at various Several-A and Series-B tech companies.
As a freelance content marketing expert & storyteller, I've worked for brands of all sizes across Europe and North America.
CONTENT PRODUCTION
Senior native English & Dutch copywriter and content marketing specialist with 12+ years of experience.
Skills: Content marketing, ghostwriting, guides, training materials, landing pages, SEO, blogs, white papers, e-books, journalism — from strategy to execution.
Topics: Tech, HR, future of work, recruiting, e-health, e-commerce, logistics, finance, luxury & beauty.
CONSULTING
Need help defining your tone of voice, messaging and positioning? I help companies of all sizes define and refine their brand voice and editorial strategy.
CLIENTS
Clients include: Mastercard, BCG, Doctolib, SopraSteria, Welcome to the Jungle, Malt, 50inTech, Pelico, Microsoft, LVMH, Airbus, Alstom, Nestle, Dixxit, Dreem, Unlikely Technology, Angie, Zest, Virbac, Dermaceutic, Gladia, DUPR, Jenji, DUPR (full list in Portfolio).
JOURNALISM
My journalism has been published in: The Guardian, The Independent, Usbek & Rica, Maddyness, Welcome to the Jungle, Are We Europe and other outlets.
I am co-founder Awe Studio, a creative agency specialized in content production for non-profits with clients including Amnesty, WWF, United Nations, and others.
SERVICES
- Strategy: branding, content strategy, editorial strategy
- Digital content: website content, blogs, e-books, white papers, guides, training materials
- Editorial writing: articles, op-eds, thought leadership
- Brand content: case studies, newsletters, advertorials, UX copy, brochures
- Correction & translation: editing and proof reading copy, translation & cultural adaptation
- Social media content: writing social media posts, InMail, lead acquisition