Kris Carter

I’m Kris Carter - a product marketing leader who’s spent the last decade inside B2B SaaS and fintech companies watching good products lose because their GTM was slow, muddled, or built for internal comfort rather than buyers.

I was the founding PMM for Procore’s UK & Ireland expansion, where we had to earn trust quickly in a market that didn’t know us. That work scaled the region into Procore’s fastest-growing international market, carried through their IPO, and led a full rebrand of the Preconstruction suite.

I’ve since led positioning work at Featurespace and Eastnets, helping complex platforms explain themselves clearly when the stakes were high and time was short. Based in Manchester, UK. Working with SaaS teams across the UK, Europe and North America.

I'm available for:

Deck Refresher

Your sales deck says the right things in the wrong order. I'll restructure your narrative arc, sharpen every slide, and give you a deck that actually closes.

From $2,500 - 5–7 days

Positioning Audit (Fast Track)

A rapid, forensic read on how your market sees you vs. how you see yourself — with a clear recommendation on what to change. Built for speed, designed for decisions.

From $3,000 - 3–5 days

Messaging Refresh

New value props, taglines, boilerplate, and a messaging hierarchy your whole team can use — from homepage to cold outreach to investor updates.

From $3,500 - 7–10 days

Launch Sprint

Launching a feature or entering a new market? Get a complete launch brief: positioning, messaging, channel plan, timeline, and enablement assets.

From $4,000 - 10–14 days

ICP & Persona Build

Stop selling to everyone. Get research-backed ideal customer profiles and buyer personas that align your entire GTM motion — from ads to sales calls.

From $3,000 - 7–10 days

Competitive Teardown

A structured analysis of how your competitors position, message, and sell — plus clear battlecards and counter-positioning your reps can use today.

From $2,500 - 5–7 days