Over Katarzyna
I’ve spent my career navigating growth, leadership, and performance in high-pressure, fast-moving international environments.
With extensive experience building and leading high-performing marketing teams in fast-scaling international startups, I support brands through rapid growth, market expansion, and organisational change.
At 𝗪𝗲𝗹𝗹𝗚𝗿𝗼𝘄𝘁𝗵, I work with D2C brands on:
- Strategic growth and marketing audits
- Focused, full-funnel growth roadmaps
- Influencer and creator-led growth systems (performance strategy, KPIs, ROI, reporting, and optimisation)
- Performance-driven brand, PR, and social strategy
- Building and scaling high-performing marketing teams
My approach blends data-driven decision-making with strong brand storytelling, tailored to the realities of European D2C markets.
Check my recommendations on LinkedIn: linkedin.com/in/kjbiniek/
Pools
Tweetalig / moedertaal
Engels
Vloeiend
Kan op locatie werken
Amsterdam (tot 50km)
Werkervaring
- WellGrowthStrategic Growth Advisory for D2C Brands | ConsultantE-COMMERCEdecember 2021 - Vandaag (4 jaren en 6 maanden)Amsterdam, NederlandWhat I support with:- Growth & marketing audits- Full-funnel growth roadmaps- Influencer & creator systems (strategy, KPIs, ROI, reporting)- Performance-driven brand, PR & social strategy- European market expansion insights- Hands-on advisory support during execution
- The ResetFounder & Coachdecember 2024 - Vandaag (1 jaar en 6 maanden)My work focuses on:- Strengthening decision-making under pressure- Building resilience and emotional regulation- Increasing leadership clarity, presence, and confidence- Sustaining high performance without burnout
- SnuggsGlobal Head of PR, Influencers, Social MediaGEZONDHEID & WELLNESSapril 2023 - december 2024 (1 jaar en 8 maanden)Amsterdam, Netherlands- Set up and led Snuggs' international marketing operations, establishing the Amsterdam office and building the local organisation from the ground up.- Built, scaled, and led an international team of 11 direct reports across PR, influencer marketing, affiliates, brand partnerships, and social media.- Owned localisation and market expansion strategy across key European markets within a highly competitive femcare category.- Drove brand visibility, traction, and growth through integrated marketing and creator-led strategies.- Designed team structures, processes, and ways of working to support sustainable scale.
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Opleidingen
- SEO for Social Media Strategic Thinking AI Search Optimization Masterclass Marketing Tools: Digital Marketing Trusted NegotiatorSEO for Social Media Strategic Thinking AI Search Optimization Masterclass Marketing Tools: Digital Marketing Trusted Negotiator
- Growth HackingGrowth Tribe Academy