Julien Le Tourneur D'Ison, Marketing strategy, Customer Centric, GTM

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Strategic Marketing Leader with 15+ years of experience driving market expansion, product positioning, and demand generation across FMCG, technology, and platform businesses. Expertise in omnichannel growth strategies, product innovation, and customer-centric transformation at global and regional levels. Adept at building high-performing teams, executing GTM strategies, and forging strategic partnerships to enhance brand equity, revenue growth, and ecosystem development.

TP Vision B.V

Marketing Director, Philips Audio, Europe

HIGHTECH

oktober 2018 - november 2024 (6 jaren en 2 maanden)

Amsterdam, Netherlands

Led EU go-to-market strategies for product launches across 28 markets, managing a portfolio of 100+ SKUs in the audio industry. Spearheaded customer-driven transformation, leveraging data analytics and digital strategies to enhance market presence. Led a team of direct and indirect reports.

✅ Product marketing & Market Growth: Repositioned Philips Audio as a major EU player, exceeding revenue targets in 5 years.

✅ Strategic Partnerships & Co-Branding: Built alliances with Devialet, Red Bull, Georg Jensen, Kokoon and others, driving co-branded product development and market expansion.

✅ Consumer insights and Product Innovation: Led customer-centric product evolution by conducting consumer research to identify needs, shape product needs, storytelling, and branding.

✅ Omnichannel GTM: Led activation team insuring execution excellence and developed 360° performance marketing campaigns, amplifying brand visibility & conversion rates.

✅ Cross functional leadership: led high performing global teams across marketing, product, sales, and EU wide training platform.

marketing strategy Go to Market execution Product marketing & positioning Brand strategy & consumer insights Sales, Trade, Retail, category marketing Demand generation & digital growth Partnership strategy, co-branding, OEM Performance marketing, & Analytics Team leadership, performance management

HERE Technologies

Global Marketing Manager, Maps Division

INTERNET OF THINGS (IOT)

september 2015 - augustus 2018 (2 jaren en 12 maanden)

Berlin, Germany

Global Marketing Manager, Maps Division

Managed product positioning, demand generation, and content marketing to drive B2B sales and enterprise adoption.

✅ Automotive & Enterprise Growth: Led product launches for Cloud-powered automotive services, leveraging market intelligence for optimal GTM execution.

✅ B2B Lead Generation & Strategic Growth – Executed targeted lead generation marketing in a niche B2B environment, successfully acquiring new strategic customers.

✅ Content Strategy & Sales Enablement: Developed whitepapers, sales collateral, and digital assets, aligning marketing with revenue objectives.

B2B marketing Account based marketing Product positioning Demand generation Content marketing Cloud based services Sales enablement People management

HERE Technologies

Head of B2B Marketing APAC, Automotive Division

INTERNET OF THINGS (IOT)

oktober 2013 - augustus 2015 (1 jaar en 11 maanden)

Singapore

Led regional marketing for HERE’s automotive and mobility solutions, aligning strategies with investor relations and enterprise sales.

✅ Thought Leadership & Industry Impact: Drove marketing efforts to position HERE as a pioneer in driverless car technology, attracting key industry stakeholders.

✅ Investor Relations: Contributed to the successful divestiture of HERE from Nokia, supporting communications and branding efforts.

✅ Led a team of 4 direct reports.

Thought leadership Team management Investors relationship management Cloud based marketing Event management

Master of Business

Sciences Po

Master of Business Administration (MBA),

Bachelor of Science

Georgetown University

Bachelor of Science in International Business & Finance

French Baccalauréat

Lycée Français Charles de Gaulle

French Baccalauréat