Over Julien
Strategic Marketing Leader with 15+ years of experience driving market expansion, product positioning, and demand generation across FMCG, technology, and platform businesses. Expertise in omnichannel growth strategies, product innovation, and customer-centric transformation at global and regional levels. Adept at building high-performing teams, executing GTM strategies, and forging strategic partnerships to enhance brand equity, revenue growth, and ecosystem development.
Engels
Tweetalig / moedertaal
Frans
Tweetalig / moedertaal
Spaans
Basiskennis
Kan op locatie werken
Amsterdam (tot 50km)
Werkervaring
- TP Vision B.VProduct Marketing Director, Philips Audio, EuropeHIGHTECHoktober 2018 - november 2024 (6 jaren en 2 maanden)Amsterdam, NetherlandsLed EU go-to-market strategies for product launches across 28 markets, managing a portfolio of 100+ SKUs in the audio industry. Spearheaded customer-driven transformation, leveraging data analytics and digital strategies to enhance market presence. Led a team of direct and indirect reports.✅ Product marketing & Market Growth: Repositioned Philips Audio as a major EU player, exceeding revenue targets in 5 years.✅ Strategic Partnerships & Co-Branding: Built alliances with Devialet, Red Bull, Georg Jensen, Kokoon and others, driving co-branded product development and market expansion.✅ Consumer insights and Product Innovation: Led customer-centric product evolution by conducting consumer research to identify needs, shape product needs, storytelling, and branding.✅ Omnichannel GTM: Led activation team insuring execution excellence and developed 360° performance marketing campaigns, amplifying brand visibility & conversion rates.✅ Cross functional leadership: led high performing global teams across marketing, product, sales, and EU wide training platform.
- HERE TechnologiesGlobal Marketing Manager, Maps DivisionINTERNET OF THINGS (IOT)september 2015 - augustus 2018 (3 jaren)Berlin, GermanyGlobal Marketing Manager, Maps DivisionManaged product positioning, demand generation, and content marketing to drive B2B sales and enterprise adoption.✅ Automotive & Enterprise Growth: Led product launches for Cloud-powered automotive services, leveraging market intelligence for optimal GTM execution.✅ B2B Lead Generation & Strategic Growth – Executed targeted lead generation marketing in a niche B2B environment, successfully acquiring new strategic customers.✅ Content Strategy & Sales Enablement: Developed whitepapers, sales collateral, and digital assets, aligning marketing with revenue objectives.
- HERE TechnologiesHead of B2B Marketing APAC, Automotive DivisionINTERNET OF THINGS (IOT)oktober 2013 - augustus 2015 (1 jaar en 11 maanden)SingaporeLed regional marketing for HERE’s automotive and mobility solutions, aligning strategies with investor relations and enterprise sales.✅ Thought Leadership & Industry Impact: Drove marketing efforts to position HERE as a pioneer in driverless car technology, attracting key industry stakeholders.✅ Investor Relations: Contributed to the successful divestiture of HERE from Nokia, supporting communications and branding efforts.✅ Led a team of 4 direct reports.
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Opleidingen
- Master of BusinessSciences PoMaster of Business Administration (MBA),
- Bachelor of ScienceGeorgetown UniversityBachelor of Science in International Business & Finance