Omschrijving

I'm a brand strategist at heart. Curious about people, obsessed with culture, and happiest when I can turn messy realities into a clear story a team can rally behind.

I work with major brands on the things that matter most: sharp positioning, insight-driven creative direction, and making confident decisions in complex environments. Sometimes from agency side, sometimes embedded at client side, always focused on work that actually moves the needle.

Recent Partners: KFC, Magnum (Golden Effie, 2024), McDonald's, Coca Cola

Talen

Nederlands
Tweetalig / moedertaal
Engels
Vloeiend

Voorkeuren voor werkplek

Kan op locatie werken

Rotterdam (tot 50km)

truus
Strategy Director - Freelance
oktober 2024 - Vandaag (1 jaar en 8 maanden)
Amsterdam, Netherlands
Truus is an award-winning Dutch advertising agency for the new mainstream (Best Social Media Agency 2023–2025). Responsible for brand strategy, campaign strategy and research for KFC. Also initiated and implemented an AI-driven brand monitoring tool combining news scraping and sentiment analysis.
Rotterdam Partners,
Project Lead - Rotterdam City Card
oktober 2024 - januari 2026 (1 jaar en 3 maanden)
Rotterdam, Netherlands
Project Lead for the launch of the Rotterdam City Card. A newly introduced digital card for tourists to maximize their city trip to Rotterdam. Leading the development of the app and all marketing assets, responsible for sales targets, managing a cross functional internal team and all agency partners.
CNNCT - Inclusive Brands,
Co-Founder / Managing Director
maart 2020 - december 2025 (5 jaren en 9 maanden)
Rotterdam, Netherlands
CNNCT is a strategic consultancy helping major consumer brands connect with increasingly diverse audiences. Clients include Unilever, McDonald's and RTL.