Isela Carrillo

Led the end-to-end digital branding, user research, and e-commerce design strategy for an erotic fantasy author transitioning from Amazon to an independent, direct-to-consumer platform.

User Research & Strategy: Conducted targeted user interviews and surveys to define the audience profile, reading habits, and visual preferences.

Brand Identity & Systems: Created a tailored visual identity, narrative style guide, and color palette optimized for high engagement and dark/sensual aesthetic appeal.

E-Commerce & Digital Presence: Designed high-fidelity prototypes and UI components in Figma to prepare a custom Shopify store, reducing reliance on third-party marketplaces.

Content Strategy: Developed social media assets and marketing content templates to build a cohesive online presence ahead of book launches.

Designed and redesigned e-commerce websites to improve navigation, visual consistency, and overall usability. Conducted user interviews and usability tests to vali date des ign decisio ns and increase conversion rates. Created high-fidelity Figma prototypes and reusable UI components, ensuring scala bility and alignment between user needs and business goals.

Managed 90+ export quotations per month, optimizing documentation accuracy and response time by 15%. Collaborated with cross-fu nctional teams (s ales, operations, logistics) to al ign client needs with technic al feasib ility. Strengthened client and supplier relationsh ips through transparent communication and proactive follow-u p.