Ingrid Zeilstra

Manage Accor's global brand advocacy strategy for Premium brands (Swissôtel, Mövenpick, Pullman, Grand Mercure), integrating social media, content creation, partnerships and brand activations to amplify storytelling across 110+ countries. Collaborate cross-functionally with regional/local marketing teams, aligning campaigns and communication strategies with broader business objectives. Activate and manage long-term partnerships with cultural, media and creative organizations (e.g. House of Beautiful Business, Monocle). Develop and executive digital and social-first media campaigns driving engagement and brand awareness. Manage advocacy plans, influencer and content creator collaborations prior and during global brand activations (i.e. Paris, Dubai), including briefing, content direction and performance evaluation.

Owned and delivered integrated marketing and communications campaigns combining digital, social, PR and partnerships at the hotel Sheraton Grand London, including budget management. Developed brand and partnership activations with brands including Netflix, Fortnum & Mason, Wembley Stadium and Reese Witherspoon's Book Club. Led media outreach and press relations, drafting press releases and securing coverage across lifestyle and travel publications. Planned and executed B2B and client engagement events with a focus on Nordics & Benelux.

Managed digital marketing campaigns across the EMEA market, including developing the affiliate marketing program.