Over Guillaume
🚀 Expert AdTech, MarTech & Privacy – J’aide les SaaS B2B et scale-ups à accélérer leur croissance grâce à des stratégies Go-to-Market et Partenariats à fort impact.
J'aide également les entreprises dans leur stratégie marketing digitale.
Basé au Mans. Déplacements possibles en France et à l'étranger
🚀 Go-to-Market & Partnerships Leader | 15+ years in AdTech, MarTech & Privacy helping global SaaS companies scale and grow responsibly.
I also help companies build and optimize their digital marketing strategy.
Based in France (Le Mans). I can travel in France and abroad.
Frans
Tweetalig / moedertaal
Engels
Tweetalig / moedertaal
Kan op locatie werken
Le Mans (tot 50km), Paris (tot 20km), Nantes (tot 50km), Angers (tot 50km), La Roche-sur-Yon (tot 10km)
Werkervaring
- AxeptioGlobal Head of Bizdev & PartnershipsSOFTWAREPRODUCTIEnovember 2023 - juli 2025 (1 jaar en 8 maanden)Paris, France• Designed and executed a global partnerships & go-to-market strategy for the Enterprise offering, integrating agencies, consulting firms, and technology partners.• Negotiated and closed executive-level strategic agreements with Stape, Piano, and Content Square, embedding Axeptio into their ecosystems.• Built and activated an agency partner network (Artefact, Accenture, Fifty-five, …)• Led the company repositioning as an Addressability Platform, aligning Product, Marketing, and Sales.• International: France, Benelux, Nordics, Canada, US
- SourcepointManaging Director – Northern and Southern EuropeSOFTWAREPRODUCTIEfebruari 2019 - mei 2023 (4 jaren en 3 maanden)Paris, France• Defined and executed the BD & partnership strategy across Northern and Southern Europe.• Built strategic relationships with leading publishers (Adevinta, Vinted, Axel Springer, Schibsted) and consulting firms to accelerate market adoption.
- TeemoSenior Director of Partnerships and Programmatic - ConsultingSOFTWAREPRODUCTIEapril 2018 - november 2018 (7 maanden)Paris, France• Developed GeolocStation, a SaaS platform enabling publishers to monetize geo-data while ensuring privacy compliance.• Supported go-to-market strategy and product development, ensuring market fit and adoption.• Optimized media buying strategies, reducing display costs by 60% and infrastructure costs by 52%.
Aanbevelingen
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Opleidingen
- Bachelor MarketingInstitut Européen de Gestion2005Bachelor Marketing