Gen Citro

Building Grow Bright AI, an early stage consultancy designed to help SMEs adopt AI with confidence. My focus is on shaping services that are simple, safe, and effective, and validating them with SME leaders before full launch.

• Designing and refining an SME-focused AI service model (Roadmap, Enablement, Design & Build, Partnership).

• Running validation interviews and pilot engagements to test value propositions and refine services.

• Creating compliance-aware workflows aligned with GDPR and the EU AI Act.

• Developing practical, no-code automations and training to empower teams.

• Producing clear materials and project management tools to support customer engagement.

A mobile CI/CD software development SaaS start-up that helps customers automate app deployment at scale.

• Led the EMEA go-to-market pre-sales strategy focused on the Enterprise customer segment.

• Led a cross-functional GTM team in sales, customer success, product and engineering.

• Delivered compelling product pitches and value propositions to C-level executives.

• Exceeded sales targets QoQ.

• Redesigned Proof of Concept process, raising success rate from 35% to over 90%.

• Launched customer segmentation & service strategy resulting in 150% increase in deal size.

• Delivered global go-to-market strategy for adoption of a new product driving $2M in revenue.

• Delivered large audience presentations at Droidcon events and via online webinars.

Covering Google’s SaaS tech solutions in cloud virtualisation, cloud data and storage, machine learning, generative AI, data visualisation, and programmatic adserving, for premium customers.

• Led 14 solution consultants and two managers across six territories in Northern Europe.

• Performance-managed service delivery tied to £650M ARR.

• Coached and mentored team to achieve 45% increase in product adoption and 75% improvement in

customer facing output.

• Led the design and execution of innovative go-to-market service programs.

• Delivered QBRs and strategic opportunity presentations to senior sales stakeholders.

• Managed service demand forecasting and resource planning with business cases for hiring.

• Program managed Channel Partner integration in NE for system integrators and tech partners.