Over Fred
Optimistic leader, committed to develop people and business sustainably.
Strategic thinker, pragmatic problem-solver with a decision-making mindset.
Holistic business approach thanks to experiences in marketing, sales, trade, go to market, activation and digital marketing.
Engels
Tweetalig / moedertaal
Frans
Tweetalig / moedertaal
Nederlands
Basiskennis
Kan op locatie werken
Amsterdam (tot 50km)
Werkervaring
- SUNTORYHead of Strategy & Innovation - ContractWIJNEN & STERKE DRANKENnovember 2023 - november 2024 (1 jaar)Amsterdam, NH, Netherlands• Built SCHWEPPES regional portfolio strategy in Italy, Poland, Nordics, Benelux, EEC (+7% value).• Defined strategic growth levers & Go-to-Market strategies. Developed annual & 3-year plans.• Created innovation & renovation roadmap 2027 (+17M€): NPD pipeline, portfolio optimization.• Part of regional leadership team, managed a team of 2, collaborated with global & local teams.
- JUST EATHead of Marketing FranceE-COMMERCEapril 2021 - april 2023 (2 jaren)Amsterdam, NH, NetherlandsNote: Contract ended due to the closure of the French Business• Responsible for Marketing plan & Go-To-Market strategy (budget 25M€)• Channel performance: Brand metrics, conversion, retention/CRM, performance marketing.• Managed performance marketing (-22% CPO), CRM (+0.3pt CTO), increased conversion rate (+0.5pt): optimized audience, geo targeting, SEO, digital Ads, customer lifecycle clusters.• UEFA sponsorship: built brand activation & media planning: TV, influencers, social media, PR.• Collaborated with 15 central digital experts, coached 2 Senior marketing managers + 1 intern.
- BREAKBREAK Relocation to Amsterdamnovember 2019 - maart 2021 (1 jaar en 4 maanden)Paris, Frankrijk- Passed the Digital Marketing Certificate at HEC Paris Business School.- Took care of my kids and family during Covid.- Managed our relocation from France to The Netherlands during this period.
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Opleidingen
- Digital Marketing CertificateHEC Paris Business School2019Digital Marketing Certificate
- Master Marketing & CommunicationESCP Paris Business School2004Master Marketing & Communication
Diploma's
- Digital MarketingHEC Paris Business School2019