Omschrijving

Ayudo a marcas globales de moda, belleza y lujo a convertir ideas en campañas impactantes — gestionando proyectos de principio a fin, con foco en resultados, calidad y plazos.

Con más de 10 años de experiencia en empresas como Mango y Chanel, me especializo en la gestión de campañas 360°, producciones de contenido, activaciones de influencers y lanzamientos de colecciones. Coordino equipos multidisciplinares, agencias externas y proveedores, asegurando que cada entregable llegue a tiempo, dentro del presupuesto y con el nivel de calidad que la marca merece.

Lo que me diferencia: combino visión estratégica con ejecución hands-on. Trabajo igual de cómoda desarrollando un brief creativo que supervisando un rodaje o negociando con un proveedor. Soy bilingüe inglés-español, con experiencia internacional en los Países Bajos y España, y me adapto rápido a entornos dinámicos y exigentes.

Proyectos que gestiono habitualmente:

— Campañas de comunicación y social media

— Producciones de contenido y shootings

— Activaciones de influencers y creators

— Lanzamientos de colecciones y materiales de marketing

— Proyectos omnicanal (digital, retail y offline)

Branche-expertise

Talen

Engels
Tweetalig / moedertaal
Spaans
Tweetalig / moedertaal
Catalaans
Tweetalig / moedertaal

Voorkeuren voor werkplek

Kan op locatie werken

Rotterdam (tot 50km)

MANGO
Editorial & Campaign Project Manager
april 2023 - Vandaag (3 jaren en 4 maanden)
Project manager for 360° campaigns across all Mango lines, leading the always-on communication calendar across social media and app; develop creative briefs for editorial and campaign teams ensuring clarity on story, target consumer, channel role and commercial goals. Drive agile (Scrum) project management across global cross-functional teams — creative, editorial, production, digital and retail — ensuring flawless sequencing and execution across all markets. Shape omnichannel content plans across global and regional teams; ensure all output is channel-fit, conversion-oriented and connected to consumer and commercial priorities. Budget management and post-campaign analysis; translate performance learnings into actionable recommendations for future global planning cycles.
Project Management Social media Agile method Gestion de production Content marketing
MANGO
Social Media Project Manager
december 2021 - maart 2023 (1 jaar en 3 maanden)
Managed a team delivering global full-funnel campaigns end-to-end; developed creative briefs for editorial and campaign teams, from strategic insight through to execution and performance analysis. Co-owned seasonal marketing calendars, aligning global storytelling priorities with commercial and merchandising needs across international markets. Ensured brand consistency and cultural relevance across all global campaign output; adapted content to meet channel-specific and regional requirements. Delivered budget management and post-campaign reporting with clear, data-driven recommendations.
Content marketing Strategic planning Social media Communication Gestión de presupuestos
CHANEL
Paid Media Coordinator
november 2018 - november 2021 (3 jaren)
Portugal
360° paid media planning and campaign roll-out for luxury fashion, beauty, watches and fine jewellery — Print, OOH, TV, SEO, SEA, Programmatic and Social — ensuring content was channel-appropriate and conversion-oriented. Developed and executed mid- and low-funnel campaign strategies, leveraging consumer and competitive insights to sharpen product storytelling and maximise sell-out impact. Led brand positioning, budget allocation, ROI analysis and post-campaign reporting across Spain and Portugal markets. Managed media partner relationships and oversaw content distribution; monitored fashion and luxury trends to inform strategic recommendations.
Media Planning Medios de comunicación Planificación estratégica Reporting Communication 360°