Omschrijving

My 13-year career as a brand and digital strategist includes leading creative comms. for Snapchat across the Benelux and Nordics. I manage key accounts like Booking, Heineken, Netflix, and KLM while elevating a team of strategists and creators. I have spearheaded award-winning work for global brands such as Heineken, Under Armour, ASICS, and Zalando. By delivering growth roadmaps and 360-degree campaigns , I help brands translate business goals into innovative marketing. My expertise lies in improving brand salience through cultural insights and digital creativity. Additionally, I have extensive experience mentoring interdisciplinary teams—including researchers and social managers—to ensure collaborative output with measurable impact.

Branche-expertise

Talen

Spaans
Tweetalig / moedertaal
Engels
Tweetalig / moedertaal
Nederlands
Vloeiend

Voorkeuren voor werkplek

Uitsluitend remote

Werkt voornamelijk remote

Snapchat,
Creative Strategy Lead Benelux & Nordics
SOCIALE NETWERKEN
september 2025 - Vandaag (9 maanden)
Amsterdam, Netherlands
I lead the development of best in class campaigns and AR, AI and video brand experiences in the Benelux region, driving innovation and brand growth for key clients. This includes:
-Developing world-class social-first creative concepts for brands and agencies across EMEA
-Lead creative strategy and storytelling for priority accounts, developing a unique brand identity and voice in the Snap ecosystem.
-Build deep partnerships with clients, aligning business and brand goals, while unlocking new revenue opportunities.
-Educate internal teams on AI tools, workflows and creative implementation -Manage and mentor creative, strategy and data analytics teams and collaborate with internal Sales teams to deliver impactful pitches and campaigns.
Social Media Marketing
Publicis Groupe
Global Strategy Director
september 2020 - augustus 2025 (4 jaren en 11 maanden)
Amsterdam, Netherlands
I lead the development of brand and creative strategy for global brands including Heineken, Nivea, ASICS, ASML, Booking and Philips focused on creative excellence and growth:
-I lead projects from briefing to concept working with Creative Directors, PR and Media Buyers.
-I lead brand identity development, positioning and brand growth roadmaps
-I connect B2B & B2C brands with consumers through strong insights on culture and lifestyle -I work closely with creative teams ensuring campaign deliveries across a 360 media ecosystem.
-I help brands measure performance and establish KPIs and processes to analyse data
-I provide strategic advice to brands, unlocking innovative ways o deliver touchpoint salience and relevant solutions in spaces like Gaming, IoT and through the use of tools like Gen AI. -I lead a team of 7 brand and digital strategists providing both mentorship and growth advice
Brand Strategy Social Media Marketing Innovation Strategy
SuperHeroes AMS
Head of Creative Strategy
augustus 2017 - augustus 2020 (3 jaren)
New York, NY, USA
I lead a team of 5 strategist focused on providing strategic scope for global brands including Under Armour, Nike, NorthFace, Vans, ING, Lenovo, ASUS Netflix, and Zalando among others:
-I build successful brand strategy, identify and positioning with an effective 360 footprint
-I deliver insights based on a deep understanding of culture and powerfully crafted storytelling
-I develop and deliver social media strategy and integrated campaigns
-I play a lead role in driving the entire creative process, from brief to execution
-I help brands drive amplification and TOMA in both B2C and B2B contexts
Social Media Marketing Strategic planning Creative Direction