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Betul SercanBS

Betul Sercan

Beauty Consumer Insights & Market Research

€ 300/dag
Amsterdam, NL
3-7 jaar

Gemiddelde responstijd: 1 uur

Over Betul

I am a Beauty Consumer Insights and Market Research Consultant with hands on experience building and growing my own cosmetics brand. I use qualitative research, social media trends, customer feedback, competitor activity, product performance and unstructured data to identify market gaps, emerging consumer needs and commercial opportunities. Within two years, I grew my brand into one of Turkey’s recognised indie beauty brands by translating insights into product selection, positioning, content and ecommerce decisions. I support beauty brands with qualitative research, competitor analysis, trend reports, consumer insights, product opportunity analysis, ecommerce audits and European beauty market research.
  • Turks

    Tweetalig / moedertaal

  • Engels

    Vloeiend

  • Nederlands

    Basiskennis

  • Portugees

    Basiskennis

Kan op locatie werken
Amsterdam (tot 50km)

Werkervaring

  • Carme Glitters and Makeup
    Founder / Consumer Insights & Product Strategy
    FASHION AND COSMETICS
    januari 2021 - Vandaag (5 jaren en 6 maanden)
    Istanbul, Turkije
    Built the brand by continuously analysing TikTok and Instagram content, customer conversations, reviews, competitor
    activity and emerging makeup trends.
    Identified underserved product opportunities in the Turkish beauty market, including water-activated eyeliners and
    bold glitter products, and converted them into successful launches.
    Translated qualitative insights and demand signals into product selection, positioning, pricing, content direction and
    campaign decisions.
    Grew the business to more than 1.5M TL in first-year revenue and established it as a recognised indie beauty brand
    within two years.
    Used customer feedback and product performance data to refine messaging, ecommerce presentation, assortment and
    repeat-purchase opportunities.
    Led end-to-end market research, sourcing, ecommerce, influencer collaborations, UGC strategy, customer care and
    commercial planning.
    Content marketing customer insights
  • QNB Finansbank
    Business Development Supervisor
    BANKING AND INSURANCE
    juli 2018 - februari 2020 (1 jaar en 7 maanden)
    Istanbul, Turkije
    • Analysed customer behaviour, sales performance and segment-level data to identify patterns, risks and growth opportunities.
    • Synthesised complex findings into clear recommendations for senior stakeholders across Sales, Risk and Finance.
    • Benchmarked performance and identified operational inefficiencies, contributing to a 25% improvement in efficiency.
    • Worked across functions to turn analysis into practical process and commercial improvements.
    customer insights benchmark studies

Aanbevelingen

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Opleidingen

  • B.A.
    Bilkent University
    2017
    B.A.
  • Management Trainee MBA Coursework
    Koç University
    2019
    Management Trainee MBA Coursework

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