Omschrijving

I am a Beauty Consumer Insights and Market Research Consultant with hands on experience building and growing my own cosmetics brand. I use qualitative research, social media trends, customer feedback, competitor activity, product performance and unstructured data to identify market gaps, emerging consumer needs and commercial opportunities. Within two years, I grew my brand into one of Turkey’s recognised indie beauty brands by translating insights into product selection, positioning, content and ecommerce decisions. I support beauty brands with qualitative research, competitor analysis, trend reports, consumer insights, product opportunity analysis, ecommerce audits and European beauty market research.

Branche-expertise

Talen

Turks
Tweetalig / moedertaal
Engels
Vloeiend
Nederlands
Basiskennis
Portugees
Basiskennis

Voorkeuren voor werkplek

Kan op locatie werken

Amsterdam (tot 50km)

Carme Glitters and Makeup
Founder / Consumer Insights & Product Strategy
FASHION AND COSMETICS
januari 2021 - Vandaag (5 jaren en 6 maanden)
Istanbul, Turkije
Built the brand by continuously analysing TikTok and Instagram content, customer conversations, reviews, competitor
activity and emerging makeup trends.
Identified underserved product opportunities in the Turkish beauty market, including water-activated eyeliners and
bold glitter products, and converted them into successful launches.
Translated qualitative insights and demand signals into product selection, positioning, pricing, content direction and
campaign decisions.
Grew the business to more than 1.5M TL in first-year revenue and established it as a recognised indie beauty brand
within two years.
Used customer feedback and product performance data to refine messaging, ecommerce presentation, assortment and
repeat-purchase opportunities.
Led end-to-end market research, sourcing, ecommerce, influencer collaborations, UGC strategy, customer care and
commercial planning.
Content marketing customer insights
QNB Finansbank
Business Development Supervisor
BANKING AND INSURANCE
juli 2018 - februari 2020 (1 jaar en 7 maanden)
Istanbul, Turkije
• Analysed customer behaviour, sales performance and segment-level data to identify patterns, risks and growth opportunities.
• Synthesised complex findings into clear recommendations for senior stakeholders across Sales, Risk and Finance.
• Benchmarked performance and identified operational inefficiencies, contributing to a 25% improvement in efficiency.
• Worked across functions to turn analysis into practical process and commercial improvements.
customer insights benchmark studies