Omschrijving

I am an Art director / (Visual) ux designer / Product designer with a focus on solid branding, user knowledge and compelling storytelling. Specialised in b2c and b2b service platforms.

I have been working in the world of design for web for 25 years and it has been a great journey to watch and partake in the growth of the medium and the profession.

Branche-expertise

Talen

Nederlands
Tweetalig / moedertaal
Engels
Vloeiend
Frans
Vloeiend
Duits
Beperkte professionele capaciteit
Italiaans
Beperkte professionele capaciteit

Voorkeuren voor werkplek

Kan op locatie werken

Amsterdam (tot 50km)

ABN AMRO
Creative product designer
BANKEN & VERZEKERINGEN
januari 2021 - september 2025 (4 jaren en 8 maanden)
Amsterdam, Nederland
Developing concepts for new products and services for various target groups and themes (mortgages, expats, youth, sustainability, business, etc.) in multidisciplinary designsprints. My specific role in these is:
• Securing concept quality
• Brand alignment
• Visualisation and prototyping
• Defining MVP strategies
Concept Development Visual Design Creative Direction Prototype Design Sprint
ABN AMRO BUSINESS
UX lead
BANKEN & VERZEKERINGEN
januari 2018 - januari 2021 (3 jaren)
Amsterdam, Nederland
• Growing the design team from 2 to 8 designers
• Developing UX principles and vision
• Guiding and managing designers in work and growth
• UX promotion and implementation in the organisation
• Fascilitating and initiating usertesting
• Developing concepts for new products and services
Team management Strategic planning UI/UX Design Concept Development Creative Direction
Bart van der Meiden
Freelance UX designer / Art-director interactive
DIGITAAL BUREAU & IT-CONSULTANCY
januari 2016 - januari 2018 (2 jaren)
• Freelance.nl
• Philips
• Rabobank
• ABN AMRO

Senior visual designer / art-director online bringing together brands and people through storytelling and design.
Worked for customers as Rabobank, ING, ABN-AMRO, De Goudse, Volkskrant, Vestia, Ondernemersplein and much more.
Creative Direction Visual Design UI/UX Design Branding & Identity