Apolline Roumegou

Europe’s leading refurbished smartphone scale-up, active in 15+ markets and driving rapid international growth in the circular economy. Recognized in 2022 by the Financial Times as Europe’s fastest-growing company.

• Own end-to-end growth strategy and hands-on execution for 2 core markets, managing multi-millions € monthly budgets, delivering double-digit revenue growth, higher conversion rates, and improved ROAS

• Design, launch, and optimize all paid campaigns (Social, Search, Programmatic & Shopping) hands-on, leveraging automation and feeds to efficiently manage campaigns, enable continuous A/B testing, and drive ongoing performance improvements

• Lead C2B performance marketing (buyback flow), scaling this high-potential business line across 10+ markets — contributing significantly to overall company profitability

• Build a new marketing matrix to optimize channels, conversion points, and the user journey — improving spend allocation and ROI, and scaling globally once results proved effective.

• Partner with Analytics to develop and refine the Media Mix Model (attribution), improving channel mix and investment strategy

Rocket-fuelled scale-up disrupting grocery shopping, expanding at lightning speed across Europe with bold, multi-market growth strategies.

• Design effective growth strategy by collaborating with Brand and local Operations teams to translate their business needs into growth initiatives

• Implement growth initiatives across Performance Marketing, CRM and Offers

• Own forecasting exercise and align with Operations/Commercial departments on growth/revenue trajectory

• Analyse continuously and report on business data - and identify levers for Marketing to improve conversion rate

• Identify high-potential opportunities to test and incorporate into the channel/tactic-mix to acquire and retain customers

Own end-to-end execution of strategic initiatives, new channels and growth programs. Covering all Uber lines of business including B2C/B2B products, worldwide.

• Developed and led the Performance Co-Marketing program, generating additional revenue by leveraging external marketing investments; partnered with Facebook Product team on Beta testing Collaborative Ads solutions.

• Launched new traffic channel, defining media & creative strategy, technical setup, and legal onboarding to diversify the media mix: TikTok, Reddit.

• Ran and optimized earner acquisition campaigns on display channels during periods of urgent demand