Omschrijving

I help brands and startups turn digital ambition into real products and real results, from concept to market, from first campaign to loyal community.

Over 15+ years, I've built businesses at the intersection of digital product and influencer marketing.

I ran a digital design & development agency (Perspective) for over a decade, designing and shipping products for clients in insurance, ecommerce, travel, and real estate. In parallel, I founded an influencer marketing agency (en pointe), running creator campaigns for Mastercard, Airbnb, L'Oreal, Vero Moda, Reebok, FILA, and international tourism boards.

Most recently, I founded Curatist, an influencer-led ecommerce platform, where I brought both worlds together: building the product from scratch, onboarding 6,000+ EU creators and 70 brands, and designing the partnership structures that powered it.

What I bring to your project:

Product strategy & design: I've scoped, designed, and launched digital platforms end-to-end: UX/UI, feature definition, product-market fit, go-to-market. I think in user journeys and business models, not just wireframes.

Influencer & creator marketing: 500+ campaigns across beauty, fashion, travel, hospitality, and lifestyle. I build creator programs that drive real ROI, not just impressions.

Brand partnerships: From negotiating six-figure brand deals to designing partnership frameworks for two-sided marketplaces, I structure relationships that deliver repeat business.

I work best with teams who need senior strategic thinking paired with hands-on execution, whether that's defining a product roadmap, launching a creator program, or positioning a brand for growth.

Based in Amsterdam. Available remotely across Europe.

Branche-expertise

Talen

Engels
Tweetalig / moedertaal
Nederlands
Tweetalig / moedertaal

Voorkeuren voor werkplek

Uitsluitend remote

Werkt voornamelijk remote

Curatist
FOUNDER & HEAD OF PARTNERSHIPS
januari 2022 - januari 2025 (3 jaren)
Built influencer-led ecommerce platform from scratch. Engaged 6,000+ EU creators, onboarded 70 brands. Designed partnership structures and campaign methodologies. Ran creator outreach at scale across European markets.
E-commerce Partnerships Social media Product Marketing Start-up
en pointe (Influencer Marketing Agency)
MANAGING DIRECTOR
januari 2017 - januari 2022 (5 jaren)
Ran influencer campaigns for 5-star hotels (Anantara, Hilton) and tourism boards (Singapore, Dubai, South Africa, Oman, Holland). Managed brand partnerships with L'Oreal, Airbnb, Mastercard, Reebok, FILA. Negotiated contracts, usage rights, and deliverables. Built long-term creator relationships that delivered repeat business.
Social media Partnerships Communication strategy Strategic planning Product Marketing
Perspective
Founder & Managing Director
januari 2012 - Vandaag (14 jaren en 5 maanden)
Founded and run a digital design & development agency specializing in UX/UI and product development for complex industries. Delivered end-to-end digital products for clients in insurance, ecommerce, travel, and real estate. Led cross-functional teams through discovery, design, development, and launch. Built long-term client relationships with repeat engagements spanning multiple years.
Product design Web development Product Development User Interface Design User Experience Design