Andrew Broadbent

Empowering Businesses to Maximise Their HubSpot ROI I partner with companies to unlock the full potential of their HubSpot investment. I work collaboratively to: Analyse current marketing, sales, and service processes. Align HubSpot functionalities with specific business goals and needs. Integrate existing tools seamlessly in the sales and marketing tech stack. Drive process optimisation and user adoption for maximum impact. Track and measure key metrics to demonstrate a positive return on investment (ROI).

Strategic Leadership & Alignment

Spearheaded RevOps strategy: Aligned sales, marketing, and customer success departments to create a unified revenue engine, reducing friction in the customer lifecycle.

Established go-to-market (GTM) operations: Partnered with executive leadership to define sales territories, set realistic quotas, and design competitive commission structures.

Drove cross-functional collaboration: Implemented regular alignment meetings and SLAs between departments, improving lead handoff efficiency by [X]%.

Process & Tech Stack Optimization

Optimized the revenue tech stack: Evaluated, implemented, and managed key tools (e.g., [Salesforce / HubSpot / Outreach / Gong]), ensuring high ROI and seamless integration across platforms.

Streamlined the sales cycle: Identified bottlenecks in the sales funnel and engineered automated workflows, reducing average deal cycle time by [X] days/weeks.

Improved data hygiene: Enforced strict CRM governance and validation rules, increasing data accuracy and user adoption across the sales organization.

Data, Reporting, & Forecasting

Built robust reporting frameworks: Designed and maintained executive dashboards to provide real-time visibility into pipeline health, ARR/MRR growth, and churn rates.

Enhanced forecasting accuracy: Developed data-driven forecasting models that improved quarterly revenue predictability to within a [X]% margin of error.

Tracked core KPIs: Monitored and optimized critical metrics, including Customer Acquisition Cost (CAC), Lifetime Value (LTV), and win/loss ratios to inform strategic decision-making.

Team Performance & Enablement

Elevated sales enablement: Created standardized playbooks, training materials, and onboarding processes that decreased new-hire ramp time by [X]%.

Managed Deal Desk operations: Oversaw complex deal structuring, pricing approvals, and contract negotiations to protect margins and accelerate time-to-close.

Sales Strategy & Execution: Partnered with executive leadership to define sales territories, allocate quotas, and optimize the overarching sales process to drive revenue growth.