Allie Wooster

Bridge & Blossom is a boutique marketing consultancy where I lead end-to-end growth strategy and execution through owning paid media, affiliate/influencer programs, and full-funnel digital strategy to help brands acquire customers efficiently, improve retention, and scale revenue. I embed flexibly within client teams as a project executor or strategic partner, stepping in wherever support is needed most (strategy, hands-on launch execution, testing, reporting, or vendor management). I oversee campaign planning, measurement, and performance reporting, coordinating cross-functional stakeholders and external partners to ensure on-time delivery, tight collaboration, and consistently strong client outcomes. Key contributions:

• ● Lead strategy and execution across Meta Ads, Google Ads, Amazon Ads, programmatic, and lifecycle marketing.

• ● Own testing, measurement, and reporting; manage contractors, internal teams, and external vendors.

• ● Collaborations: Eko Health, Climatebase, raambanners.nl, Greetz | MoonPig, and 41:10 Media

Drove sales growth for premium grills and outdoor living products by leading programmatic advertising efforts, refining direct mail campaigns, and building strategic affiliate partnerships. Developed comprehensive media plans to bolster monthly promotional activities. Generate and present detailed pitch documents and performance reports for external stakeholders. Ensure cohesive cross-channel reporting to optimize marketing strategies. Maintain and enhance productive relationships with external agencies to align with marketing objectives.

Key contributions:

• ● Consistently achieved over 20X Return on Ad Spend (ROAS) between Programmatic, Direct Mail, and Affiliate channels through strategic media planning and campaign execution.

• ● Spearheaded the creation and implementing of innovative monthly promotional strategies, significantly boosting sales and brand visibility.

• ● Developed and maintained strong relationships with external vendors, enhancing collaboration and ensuring alignment with marketing goals.

Spearheaded execution of team projects and oversaw $25M in client revenue, ensuring successful campaign delivery and client satisfaction.Led succession planning and professional development initiatives to enhance team capabilities. Conducted educational sessions to elevate Business Development Representatives' skills and fostered a collaborative work environment. Key contributions:

• ● Successfully executed, managed, and optimized programmatic campaigns (CTV, Display, Native, Video, DOOH, and Audio) for clients across multiple verticals, including Travel, CPG, Healthcare, E-Commerce, Fintech, B2B, B2C, and Home Services.

• ● Led and directed a team of three account managers and cross-trained five Account Executives, significantly improving team readiness and performance

• ● Authored two blogs, guest speaker on the podcast "HowAgencies Thrive", and was a keynote speaker for Digiday Conference.