Alex Ber

• • Led and developed a group of Agile Experts and Coaches, providing people management, mentoring, and continuous capability development.

• • Acted as line manager and coach supervisor for Agile Experts, running regular 1:1s, feedback cycles, and development plans.

• • Owned the Agile Coaching operating model, defining engagement principles, capacity allocation, and governance across teams and initiatives.

• • Defined and executed an Agile Coaching roadmap aligned with business priorities and delivery outcomes.

• • Built and nurtured Agile Communities of Practice, enabling knowledge sharing, peer learning, and continuous improvement.

• • Partnered closely with Product, Engineering, and Business leaders to improve delivery effectiveness and organisational alignment.

• • Operated hands-on as an Agile Coach for complex, multi-team engagements across programmes and domains.

• • Supported teams and leaders in improving flow, feedback loops, predictability, and delivery outcomes using data-informed practices.

• • Designed and delivered Agile and leadership training for Agile Experts, Product Managers, and Engineering leaders.

• • Led organisational change initiatives focused on psychological safety, team effectiveness, and sustainable ways of working.

• • Defined and tracked metrics to assess the impact of Agile Coaching on delivery performance and organisational health.

As a Senior Product Manager at Mageworx, I lead initiatives to enhance the experience of thousands of Shopify merchants worldwide by developing intuitive, scalable solutions for customer engagement and self-service. My role focuses on designing seamless user interfaces, optimizing workflows for merchant success, and driving adoption of advertising and analytics tools to boost retention and revenue. I collaborate with cross-functional teams, including engineering, UX, and marketing, to deliver data-driven products that balance business goals with exceptional user experiences.

— Developed and launched a new cloud-based toolset, successfully phasing out a legacy solution for 4,000 CS users, supporting online sales which reported FY2023 revenues of $10+ billion. — Enhanced NPS through detailed analysis of historical data from the legacy system, leading to significant improvements in UX/UI, customer journey, and overall system stability in the new cloud solution.

— Increased adoption rate by creating clear transition strategy and working closely with customers: 1-1 interviews, surveys, UAT, Q&A sessions, documentation & video recordings preparing and sharing, post-launch support activities. — Optimised AHT through optimizing user experience, user journey modification, learning and onboarding process and technical enhancements — Implemented analytics to facilitate data-driven decision-making, fostering ongoing enhancements and modifications — Gathered specific requirements from different geos, designed, and deployed tailored solutions for each, enhancing local relevance and effectiveness