Omschrijving

Focused Global Marketing Leader & Nutrition expert with 13+ years of experience in Innovation, brand building & Growth hacking for global companies (FMCG, Nutrition & Consumer healthcare)

Key areas of expertise include Brand strategy, New Market entry, Growth hacking, specialized Nutrition, brand architecture, purpuse led marketing, brand equity & innovation

Proven expertise in driving brand initiatives, and cohesive localized marketing strategies for global innovation projects in South East Asia, Netherlands, Middle East, USA and developing markets.

I am also a Global marketing & branding expert with Proven expertise in driving brand building strategies and global innovation projects in South East Asia, Netherlands, Middle East, USA and developing markets

I am Strategic, creative thinker with creative entrepreneurial spirit,, insights and trends driven and have a strong believe in the power of data in making definde strategic choices.

Purpose driven, as a person and as a marketer with a strong opinion on brand purpose and the role they play in bringing meaningful experience beyond functionality specially when it connects to consumer's values and personality and bring them a better health impact and enviormental footprint.

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Engels
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Voorkeuren voor werkplek

Uitsluitend remote

Werkt voornamelijk remote

Reckitt
Global Marketing Manager Nutrition
juli 2021 - Vandaag (4 jaren en 11 maanden)
Amsterdam, Netherlands
Danone
Senior Global Strategy Manager
oktober 2019 - juli 2021 (1 jaar en 9 maanden)
Amsterdam, Netherlands

 Leading the global challenged growth category (Kids Growth, Parental Growth concerns and Picky eating)
 Category Global Strategy Lead (Brand Design, Innovation & Geographical expansion)
 Global category Marketing Lead: content and communication development
 Demand generation and Multichannel Engagement lead
 Global Category Innovation Lead
Danone
Head of Marketing South Korea and Philippines
juni 2017 - oktober 2019 (2 jaren en 4 maanden)
Netherlands

 Responsible on the launch of the specialized nutrition portfolio in South Korea gaining 17% Market share in year 1 and 73% Awareness.
 Responsible on Danone SN Market entry in Philippines launching 11 SKUs in 2019 as a cross-functional project lead
 Marketing Head New Geographies Asia – South Korea and Philippines
 Philippines Market Entry Cross-functional Project Lead
 Managing a cross borders team of 9 direct (3 brand managers, 2 community managers and 4 Careline specialists (indirect))
 Responsible on Innovation and renovation projects
 E-commerce global best practices

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CIM, Marketing
CIM | The Chartered Institute of Marketing
2010
CIM, Marketing
professional certificate, Marketing
The American University in Cairo
2009
professional certificate, Marketing

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Ahmed Hatem

global marketing manager

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