Adrita Priyodarshini

– Guided campaign delivery & attribution tracking across Google Ads, DV360, Meta and TikTok improving client engagement by 8% through iterative test-and-learn optimisation. – Led growth and partnership strategy across client and internal accounts, enabling 3% subscription adoption uplift. – Bridged commercial strategy with adtech and data infrastructure execution alongside product and engineering teams, reducing delivery errors by 5%.

• · 5M+ registered businesses, 1M+ active users

Promoted within 6 months of joining as a Management Trainee Officer. – Facilitated Bangladesh's first government-mandated interoperable QR payment initiative launch with TallyKhata, onboarding & training 100k+ SMEs, driving active usage within 6 months. – Grew high-LTV customer acquisitions by ~15%, reduced CAC by 5%. – Designed Firebase notification campaigns, and executed end-to-end in-App marketing, boosting CTA engagement by 15% and in-app session time by 9%.

– Delivered personalised campaigns to 1M+ merchant users with customer segmentation via FCM, CRM and behavioural cohort data. – Ran a referral growth experiment verifying organic virality; contributing to new in-app referral feature, driving 1M app installs.