Yessica K.

At GetYourGuide, I work as a freelance content writer and editor, supporting the platform’s global editorial team with destination content tailored for search and conversion. My role centers on optimizing long-form travel articles for SEO while maintaining brand voice and narrative clarity. This involves conducting keyword research, editing for structure and readability, and aligning metadata, headers, and internal linking with strategic performance goals.

A typical assignment involves rewriting or updating destination guides and listicles, ensuring they reflect current trends, accurate information, and user intent. I regularly collaborate with the internal team to identify content opportunities and track SEO improvements over time. In addition to optimizing for search, I pay close attention to how information flows within the article, fact-checking key data points, verifying citations, and cross-referencing local regulations, museum hours, and booking info to ensure accuracy.

Given the global scope of GetYourGuide’s audience, cultural nuance and tone consistency are essential. I balance searchability with readability, ensuring each piece offers real editorial value while driving organic traffic. The work often includes adapting content for different regions, refining intros and headlines, and clarifying call-to-action phrasing.

This role builds on my broader experience writing and editing content across B2B and B2C sectors, especially for brands in tech, tourism, and sustainability. At GetYourGuide, I bring together my strengths in SEO writing, editorial polish, and user-centered content thinking — helping create destination guides that are not just informative, but inspiring and effective.

As a writer and editor for Startup Guide, I contribute in-depth editorial content that profiles entrepreneurs, ecosystem leaders, and innovation hubs across Europe and beyond. My role is centered around conducting structured interviews with founders, investors, researchers, and public sector stakeholders, then transforming those conversations into clear, narrative-driven features tailored for Startup Guide’s international audience.

Each city or region I cover involves deep research into the local startup ecosystem: understanding funding trends, policy frameworks, incubator programs, and cultural nuances. I map out relevant players and then craft human-centered stories that highlight not just company growth, but personal motivations, community impact, and values-based leadership. These stories are published in both print books and digital editions, reaching founders, accelerators, and policymakers across the globe.

In addition to founder interviews, I help shape editorial structure and tone — refining Q&A sections, human stories, and ecosystem overviews to align with the Startup Guide voice. My work spans multiple verticals including sustainability, greentech, fintech, AI, and social entrepreneurship, allowing me to draw insights across sectors and geographies.

Startup Guide’s methodology combines entrepreneurial storytelling with ecosystem mapping, and my role fits at the intersection of both. I bring a journalist’s curiosity, a poet’s sense of language, and a strategist’s eye for positioning. Whether I’m profiling a solo founder from Malta or interviewing the head of an AI lab in Finland, I aim to build narrative bridges between local stories and global audiences.

This ongoing collaboration has deepened my expertise in editorial interviewing, policy research, and B2B content strategy — while strengthening my belief that storytelling is a vital tool for connecting innovators and shaping more inclusive startup ecosystems.

As a content lead for MTC, I am responsible for As Content Lead, it's my responsibility to ensure a smooth process of all content projects for our clients and the agency. I guide the process for every content type from the outline to the final competition, corresponding with clients to gather the necessary information and coordinate deadlines. My responsibilities include:

- Management of the copywriting process from ideation to briefing meetings, copywriting and approvals

- Preparing briefs for blog posts, social media content, and other types of content production

- Editing and managing a team of 5+ writers and proofreaders

- Supporting the organic content strategy

- Producing and organising the agency's podcast

- Preparing Linkedin and Media topics for our clients

- Responsible for media engagements, press release distribution and media inquiries

- Writing blog articles and social posts for MTC's clients and own website