Vilmar Pellisson

Working at the intersection of product design, branding, and service design across multiple high-impact projects spanning fintech, AI research, cultural preservation, and film. Key engagements include:

• Service Design Network (Oct 2025 - On-going) - Consultant role focused on Product Development, Information Architecture, Branding, and User Experience.

• Visu Finance (Jun 2024 - Jan 2025) - Product Design Lead & Strategic Advisor for AI-powered fintech platform serving US retail investors. Led end-to-end product design, brand development, and UX/UI strategy for smart data solutions.

• Uvaia Films / Maria Farinha Films (Jun 2024 - Aug 2024) - Creative Director for Oscar-nominee filmmaker's audio-visual project. Directed branding, visual storytelling, and pitch strategy using multi-modal generative AI to secure US investor interest.

• Pindorama.ai (Jan 2024 - Jun 2024) - Founder & Creative Lead for AI-based installation preserving Brazilian indigenous ancestral knowledge. Established partnerships with Krahô Nation, Brasília University, Leiden Institute of Advanced Computer Science (LIACS), FAIR Data Foundation, and Google Arts and Culture, utilizing LLMs and RAG techniques.

• Holos.ai (May 2023 - Jan 2024) - Product Design Lead for world's first multi-modal, unified foundation AI model of visual art. Translated research vision into user experience and immersive installation at National Portrait Gallery, London, collaborating with UCL, Goldsmiths University, Europeana Foundation, and UKRI.

Product Design Director and part of the founding team of Metacampus, an EdTech startup focused on onboarding individuals into the Web3 space and providing lifelong learning opportunities in a decentralised economy. Led UI, UX, and overall product development, collaborating with cross-functional teams to deliver an effective and intuitive learning experience. Key Responsibilities:

• Led product design strategy and execution, and provided design direction, including lean UX, UI design, and branding.

• Conducted market research, product benchmarking, and led the development of information architecture.

• Led collaborative strategy sessions and designed prototypes for user testing.

• Interim product management role along with the technical and design team members

• Contributed to pitching. Main Outcomes:

• Played a leading role in all aspects of product development within the startup.

• Helped reframe the product vision and enhanced the user experience through collaboration, innovation, and team rituals.

• Navigated a dynamic and challenging landscape with adaptability and agility.

• Laid the foundation for the Beta launch in Q1 2023, despite significant pivots and market challenges.

Advised on product design, UI, and brand design in a behavioral health tech startup, collaborating with the founder and CEO (ex-Booking.com) to drive product discovery, and guide internal and external design teams. Key Responsibilities:

• Created roadmaps and deployed frameworks for design development to inform product, brand, and marketing decisions and action plans.

• Provided strategic advice and implemented tactical branding and UI designs for Balanced Family's mobile app.

• Actively managed and guided UX/UI team members and external product development consultancies. Main Outcomes:

• Oversaw the release of Balanced Family's first MVP on the App Store.

• Onboarded founding team members on best-practice frameworks in UI design, brand strategy, and brand design.

• Maintained business focus, enabling efficient decision-making on design processes, hiring, and OKRs.