Over Svea
I’m Svea Berlie, a Growth & Brand Architect based in Amsterdam with a builder’s mindset and a passion for brands that sit at the intersection of technology, culture, and community. I specialize in crafting narrative frameworks, scaling digital communities, and turning vision into actionable strategy. Whether defining go-to-market from scratch, leading cross-functional initiatives, or partnering directly with founders, I bring a rare blend of creative instinct and operational clarity to drive growth.
I thrive in fast-evolving spaces like Web3, fintech, and fashion, where I set the pace rather than follow it, and translate complexity into engaging, on-brand storytelling across every touchpoint. I’m fluent in Dutch and English and enjoy turning bold ideas into measurable outcomes that resonate with diverse audiences.
Engels
Tweetalig / moedertaal
Nederlands
Tweetalig / moedertaal
Kan op locatie werken
Amsterdam (tot 50km)
Werkervaring
- VDM,Interim Managing DirectorMODE & COSMETICAjuli 2025 - Vandaag (11 maanden)Amsterdam, Nederland• Brand repositioning & narrative: Redefining VDM's identity by shaping core USPs, tone, and storytelling across commercial and prestige segments.• Strategic leadership: Overhauling internal ops and team structure to align talent, acquisition, and content with long-term growth.• Talent development: Leading scouting and international placements; driving growth for breakout talent through image, coaching, and network activation.• Content & marketing: Owning a full-funnel content strategy to reposition VDM as a boutique, globally-minded agency.• Innovation & tech: Forging partnerships around AI tools, avatars, and loyalty platforms to future-proof the agency.• Executive collaboration: Partnering with the owner to implement structural change and shift from reactive to proactive operations.
- Monflo,Marketing & Branding ConsultantHIGHTECHjanuari 2025 - juli 2025 (6 maanden)• Brand & positioning strategy: Defined USPs, built a complete brand story framework, and aligned messaging for niche B2B markets.• Workshops & enablement: Designed strategy workshops and created onboarding guides, task flows, and guidelines for junior team members.• Content & funnel design: Developed a full-funnel content strategy spanning newsletters, LinkedIn, TikTok, and the company site.• Partnership leadership: Directed co-marketing campaigns with RTL Z and Dutch Blockchain Week, from concept to rollout.• Founder collaboration: Acted as lead branding partner to the founder, translating complex financial tooling into compelling narratives.
- Pig & Hen,Brand ManagerMODE & COSMETICAdecember 2024 - mei 2025 (5 maanden)Amsterdam, Nederland• Rebranding & creative direction: Led a full visual and narrative rebrand, including voice, styling, and photography revamp.• Brand guide creation: Built an internal brand manual to unify visual identity and tone across all teams and platforms.• Campaigns & content: Designed Instagram, TikTok, and email campaigns to support product drops and brand storytelling.• Market repositioning: Conducted competitor research and crafted a fresh market positioning tailored to Pig & Hen's heritage and growth goals.
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Opleidingen
- Narrative & performanceStella Adler Studio of Acting2015Narrative & performance
- Cambridge English: C2 Proficiency (CPE) – Native-level certificationCambridge English: C2 Proficiency (CPE) – Native-level certification