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Stana FerrariSF

Stana Ferrari

Senior Content Editor | Making AI Content Human

€ 370/dag
London, GB
15+ jaar

Gemiddelde responstijd: 1 uur

Over Stana

23+ years of turning drafts into publishable content. I've worked across tech, SaaS, international development, and research with clients like UNICEF, USAID, CGIAR, FAO, DHS, Pfizer and Bayer.
These days most content is AI-generated. That's fine. I know what to do with it.
I work as the final human editorial layer before content goes live, fixing structure, flow, accuracy, and SEO alignment across long-form articles, ebooks, policy writing, technical reports, white papers, and high-volume content pipelines. Policy brief editing and institutional communications for development organisations, NGOs, and government-funded programmes. I work in English, Spanish, and Italian.
If you have content that needs to hold up, let's talk.

What I do
  • Editorial leadership: planning, managing, editing, and elevating multi-writer content pipelines
  • AI-augmented editorial workflows: integrating AI tools into content production for research, first-draft structuring, consistency checks, and SEO support—always under senior editorial supervision
  • Content strategy: SEO-driven frameworks, audience journeys, content architecture
  • Brand voice & messaging: tone-of-voice definition, consistency frameworks, narrative guidelines
  • High-impact editing: thought leadership, reports, B2B content, long-form articles
  • Operational clarity: workflows, briefs, quality systems
I support writers, editors, and creative teams who refuse to publish anything that isn't worth reading.
My clients span institutional heavyweights and scrappy independents alike — UNICEF, USAID, CGIAR, IDLO, and iMMAP on the global development side; Eventflare, Brighttail, Avontus, Ricksoft, and LTSE in tech and SaaS; Internations and AWAM in community and advocacy; and independent entrepreneurs, coaches, and founders who need their ideas to sound as sharp on the page as they do in their heads.

I edit with precision. The content holds up.
  • Engels

    Tweetalig / moedertaal

  • Spaans

    Tweetalig / moedertaal

  • Italiaans

    Tweetalig / moedertaal

  • Chinees

    Beperkte professionele capaciteit

Uitsluitend remote
Werkt voornamelijk remote

Werkervaring

  • CGIAR / IAES,
    Technical Editor
    VERENIGINGEN & VAKBONDEN
    januari 2023 - Vandaag (3 jaren en 5 maanden)
    Rome, Metropolitan City of Rome Capital, Italy
    • Collaborated with research centres within the CGIAR network, including ILRI affiliates, ensuring consistency in scientific messaging, data communication, and institutional branding
    • Edited and fact-checked scientific research papers, policy briefs, and digital reports, ensuring alignment with CGIAR's communication goals.
    • Translated complex scientific and agricultural research into accessible, engaging content tailored for diverse stakeholders.
    • Worked closely with subject-matter experts to maintain accuracy, clarity, and consistency across research based publications
    • Developed and refined editorial workflows, increasing efficiency and output quality across various digital platforms.
    Content Editor Proofreading/Editing Content Strategy Communication strategy Copywriting
  • Eventflare
    Editorial & Content Manager
    DIGITAAL BUREAU & IT-CONSULTANCY
    januari 2023 - Vandaag (3 jaren en 5 maanden)
    Brussels, België
    • Established a data-driven communication strategy focused on measurable engagement, impact storytelling, and brand consistency across digital and traditional media channels.
    • Spearheaded editorial planning and strategy, overseeing a diverse range of content including blog articles, expert advice reports, and venue listings.
    • Developed and enforce editorial standards and workflow processes, ensuring consistency in tone, style, and quality.
    • Manage and mentor a team of writers and editors, commissioning engaging, high-quality content that resonates with target audiences.
    • Led SEO and AEO-driven content initiatives, including internal linking strategies and keyword optimisation to enhance search visibility.
    • Collaborate with external stakeholders to develop strategic content partnerships, aligning with industry trends and best practices.
    • Ensure overall quality control in all publishing, including website copy, newsletters, automation contents and outreach media.
    Content Strategy Content Editing Content marketing Brand content
  • Brighttail,
    B2B Content Editor
    E-COMMERCE
    januari 2020 - januari 2023 (3 jaren)
    Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
    Key Contributions:
    • Developed Brighttail's in-house guides on:
    ◦ How to Create a Successful B2B Ebook.
    ◦ How to Create a Successful B2B Pillar Page.
    ◦ From Pillar Page to Ebook: A 4-Step Guide.
    ◦ Complete Guide to B2B Workbooks.
    ◦ Complete Guide to B2B Case Studies.
    ◦ Complete Guide to B2B Blog Posts Headings.
    • Provided detailed revisions and advice on SEO-related content, such as meta descriptions, blog post headings and meta snippets, newsletters, and keywording.
    Copywriting Content marketing Training Editorial Communication strategy

Aanbevelingen

Alejandro MonasterioAM
Aida MayerAM
Antonio E. SerranoAE
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Opleidingen

  • Master of Arts
    London Metropolitan University
    Master of Arts
  • Bachelor of Arts
    DUOC Universidad Católica de Chile
    Bachelor of Arts

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